Content marketing strategies have become target-oriented and automated, while sales funnels have adopted automation to meet the competition levels. But, misalignment between the functioning of the two can affect your company’s time and revenue.
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Brands and businesses face various types of competition to operate the business profitably within the digital ecosystem. Advertising can help brands gain visibility which is essential to stay ahead in the race, but capturing attention in the digital space...
The OTT landscape has undergone many modifications during the last decades, and there has been considerable supply development. According to Pixalate's recent research, the industry has witnessed a substantial increase in the number of over-the-top content apps supporting programmatic....
Recently, TikTok has become the most popular social network in the world. As always, after the appearance of a new service on the market, other platforms have become less frequently used by users because they want to try something...
From the surface, it may seem like anyone can make audio content, and technically that’s quite true nowadays. Thanks to the web and increasingly easy availability of pro-grade recording technology, we now have access to all information, training, and...
When it comes to building brand awareness and getting your products into the hands of your target audience, promotional products and giveaways are always great options. In fact, roughly 81% of consumers keep promotional products for more than a...
The internet presents a world of opportunities for businesses to reach potential customers and advertise their products or services. But it doesn’t mean that it’s easier to do so because there’s also so much competition. Google Ads should be...
If you have previous experience working within the shipping industry and have also wanted to one day own a business, you might have already thought about starting an independent shipping company. Starting a business can be a wonderful experience...
In recent years, print marketing has seen a considerable drop in demand and we are now very much used to taking in most of our content digitally. This is no surprise when you think about how many hours the...
The final goal of marketing is keeping up with consumers. All the effort to create innovative and visionary staff is to attract and gain new followers and customers. Sometimes, customers themselves create the content figuring out their assumptions about...
