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If you are a business owner, big or small, you will likely appreciate the importance and value of advertising and marketing. This is because there are many benefits to advertising. For instance, it allows you to introduce a new...
The entire brand value of a company depends on how well the various aspects of the company are upheld in the public domain. Previously, the efforts required in building a business step-by-step were monumental. Today, with the advent of...
Podcasts make use of audio files so that information can be shared by channelling the same through MP3 devices, computers, or any other portable device with the help of which you can hear music.  More and more business entities are...
Ad mark is an independent advertising agency which was founded in 1998. It is a vast team of more than 400 designers and developers who specialize in the latest technologies. In Ad mark, the various projects are observed on different levels...
Experts might be of the opinion that you need not spend a fortune on AdWords to get the best returns from your pay-per-click advertising. However, experience says that even if you keep aside a small budget for your daily...
If you take a look at all the successful email marketing campaigns, you will find that there are 4 components or rather factors that determine its success. You can take into account these very 4 factors as parameters for...
The Google Adwords keyword tool is a very useful tool that helps you to draw up a list of strong keywords that will work for you especially in your PPC campaign.  The bid estimations and the ability to offer the...
It goes without saying that your main objective for advertising is to get the maximum returns from the minimum investment possible. And Facebook optimization for ad delivery is one of the better options that you can turn to.  We will...
What is the Click-through rate? The click-through rate gives an effective overview of the performance of a digital advertisement present on various digital platforms. In recent times it has become one of the most essential metrics in calculating ad performances. It is...
Click-Through Rate Calculation Click-through rate is a measure of the impact of an advertisement on its target audience. Therefore, How to calculate the click-through rate is a question that looms in the mind of each beginner. There is an existing click-through rate formula that can...

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