Experiential marketing is fundamentally different from more traditional forms of marketing because it encourages and promotes an interactive process through physical contact with a brand or product. This fundamental difference can be exacerbated by saying that experimental campaigns interact with consumers on a much more personal level, individually than media campaigns. The result of this personal interactive contact is a stronger emotional attachment to a brand or product, which leads to an increase in conversion with relatively little money. There are many reasons why experiential marketing is important, and these include:
Experiential marketing is all about connecting customers with brands – and this is done in a non-traditional and memorable way. Experiential marketing, sometimes called customer experience, is designed to personalize branding for each consumer. This goes beyond the general framework of marketing tactics and attracts all people, regardless of whether they use the product personally or not. Many people have proven themselves very resistant to traditional methods of advertising – and will do everything possible to avoid them.
Thanks to experiential marketing, people are psychologically involved in advertising. Unconventional marketing tactics flood feelings with the unknown and bring them to the level of unconscious brand acceptance. Even if they are not particularly interested in a particular product, they are powerless, but they only think about how important the message is. This stimulates the main multi-level conversation and leads to a very fast formation of the advertiser’s brand. Empirical marketing is modern and fashionable. It penetrates the minds of those exposed to this factor and makes them recall the product or message presented.
Experiential or guerrilla marketing is based on interactive communication with potential consumers, and not on methods of passive persuasion. Feelings of pleasure and comfort are evoked, leaving a naturally interesting perspective to learn and experience more about the message or product. Similarly, an experienced marketer offers the opportunity to avoid discomfort by accepting promotions through disruptive techniques like wild postings. The brand’s unique image and value are aimed at the minds of potential customers and develop effective relationships between the brand and potential customers Uses of this type of marketing are diverse and have numerous advantages for companies; Some uses include:
- Raising brand or product awareness.
- Building customer relationships and increasing loyalty.
- Creates positive memories of the brand or product, which in turn leads to cessation.
- Creates hype around a product or brand amongst a specific target audience.
- Undoes past negative PR through positive reinforcement.
Benefits of Experiential Marketing
- Experiential marketing uses unconventional methods to promote the desired message among people on the streets;
- You can immediately build and implement a very positive oral network from the bottom up;
- Experiential marketing, also known as guerrilla marketing, offers very quick results regarding the recognition of your product or service;
- Representatives are specially selected to showcase your product or service to people on the street. You can direct specific niches directly and send messages in a powerful, specially designed way;
- Experiential marketing techniques are endless – without rules. You can use an infinite number of possible techniques to use the mind of the target. Freshness, hips, and coolness are immediately associated. You are connected with something original – something that everyone should have.
Experiential marketing is an amazingly effective way to gain customer loyalty – and you don’t have to spend hundreds of thousands of dollars over the decades to get to it. The results are instant.
Guerrilla marketing campaigns are designed and implemented to disrupt the monotony of everyday activities. Refresh them. You’re having fun. Your marketing campaign can shock them! In any case, you make them evaluate and associate you with the positive in your mind.
In the modern world of modern technologies, there are certain areas and elements of society that are not affected by traditional marketing strategies. No matter how much money you pump, you suffer from non-profit blues.
Experiential marketing will put an end to your blues. Your message is transmitted by professional brand ambassadors – each of them is selected to best present your product/service/business to the target audience. These ambassadors themselves are part of this target group and, as such, are immediately accepted – immediately assimilated. Experiential marketing, however, has limitations; it is very rarely used in large-scale campaigns, national events are usually too large because budget constraints during international campaigns are extremely rare (although not impossible).
These larger campaigns are usually combined with more traditional campaigns to get the most out of experimental events.