Marketing

    Business Upside is the ultimate Marketing resource for marketers and entrepreneurs. We cover all topics in marketing including Social Media Marketing, Search Engine Optimization, Display Ads, PPC Management, Sales Strategies, and more.

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    In recent years, print marketing has seen a considerable drop in demand and we are now very much used to taking in most of our content digitally. This is no surprise when you think about how many hours the...
    The constant bombardment of information that smartphones provide has caused our brains to selectively filter out what we don't need. At the moment, we only see what is relevant to us. An excellent app can suffer from a lack...
    There was a time when customer service in America simply meant you have to stand inside your store all day, greet the customer when they come in, and give them what they need if it's on your shelves, and...
    You already decided to start an online business, but you are not tech-savvy, and you don’t know the first thing to do. Don’t worry. Creating an online retail business is not as terrifying as you think. You have to...
    Surety bonds are required for a myriad of reasons, but most often must be purchased prior to obtaining a business license or permit. While technically considered an insurance product, a surety bond does not protect the individual or entity...
    The final goal of marketing is keeping up with consumers. All the effort to create innovative and visionary staff is to attract and gain new followers and customers. Sometimes, customers themselves create the content figuring out their assumptions about...
    Payment is one of the crucial factors to consider when running digital advertisements. Cost per Mile (CPM) is one of the smartest modes of payment. But, what is CPM? Here, you will learn about it and how to measure...
    When it comes to strengthening your SEO efforts, you must make sure that you are performing all the SEO tasks from time to time.  Performing the audits for your backlinks is one of such tasks which are important and...
    There’s no doubting the importance of video content to marketing success. As revealed in several statistics shared by marketing guru Neil Patel, 65% of people are visual learners; hence, it shouldn’t be too surprising that presentations with visual aid...
    It is hard to craft a perfect animated video, but it is harder to direct it towards the intended audience. Be it a piece of entertainment, infotainment, or another addition to your business promotion strategy, your most powerful tool...