Marketing

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    Video content is revolutionizing social media and digital marketing. Both content platforms and consumers are shifting more toward video content and away from static imagery with each passing year. While the idea of developing a video marketing strategy can...
    If you’ve just read the title of this article and found yourself wondering what on earth ‘psychography’ is, don’t worry. We’re here to explain exactly what this means and how utilizing psychographics efficiently can hugely benefit your business. So,...
    Blue Ocean Strategy

    Blue Ocean Strategy

    Renée Mauborgne and Chan Kim, the two management experts in their book, “Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant” spoke about how to be better than the rivalry and do...
    Introduction  One of the most well-known American fashion brands that influenced youths through its racy advertisements was Calvin Klein. The 50-year-old brand specializes in ready-to-wear clothing, lifestyle accessories, jewelry, watches, perfumes, leather, and home furnishings. The company has a phenomenal...
    Are you struggling to sell a property? The reason you may not be attracting the right property buyers is not using the right property selling tips and tricks. In this post, we review 21 out-of-the-box real estate marketing ideas...
    The world of advertising has transformed over the last few decades before our very eyes. To fully maximize business operations, you need to pay attention to your marketing efforts. Using the latest digital tools to bolster your advertising capacities...
    For the past two decades, white label SEO services have continued to gain popularity among digital marketers. In particular, a holistic approach can offer the ideal growth opportunity for any business that wants to generate more leads and enhance...
    With so many things changing to online and the digital world, it is normal to think that a business card is no longer has used in our society. Fewer people keep these around to hand out and it almost...
    Business to consumer or B2C refers to businesses that sell products or services directly to consumers. Good B2C promotional practices involve getting the word out there in a quick and effective way. Posters, marketing flyers, brochures, banners, and other...
    The internet presents a world of opportunities for businesses to reach potential customers and advertise their products or services. But it doesn’t mean that it’s easier to do so because there’s also so much competition. Google Ads should be...