Marketing

    Business Upside is the ultimate Marketing resource for marketers and entrepreneurs. We cover all topics in marketing including Social Media Marketing, Search Engine Optimization, Display Ads, PPC Management, Sales Strategies, and more.

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    Choosing the right fonts can prove to be a difficult task, especially if you are not familiar with this aspect of design. But never fear because here are some tips on choosing the right font for your restaurant branding. Choose...
    Ranking an E-Commerce store on top positions has become slightly competitive as more businesses are coming online. Whether small or big E-Commerce stores, it's essential to work on the SEO factors to drive maximum traction to the business. Online listing...
    When you hear of expressing Gratitude, you think about family, friends, or someone often considered within personal relations. In the same sentence, you will hardly find people using 'gratitude' and 'business.' Expressing Gratitude can build on your connections and...
    Marketing is largely psychological, with emotion playing an outsize role in our purchasing decisions. With each generation, marketers need to pivot somewhat in order to be successful. Although human nature as a whole does not change too much across...
    Gone are the days of using quick fixes like using bots to increase the number of followers or buying followers. You must have also come across promotions and advertisements that say buy Instagram follower for $1. But these tricks...
    Copywriting or marketing writing is the act of producing engaging material, clear text for the sole purpose of advertising. The job of a copywriter is to research SEO keywords and create content that can appear in the top searches...
    Marketing is essential for all kinds and sizes of businesses to sustain and grow the business. Besides promoting the business, marketing helps to create a brand image, promote the products and services, and engage with customers and boost sales....
    Running discounts can be a great way of stimulating cash flow for your retailer. However, there’s always the worry that discounts will come at the cost of hurting your sales and damaging your business. Below, we explore how you...
    Getting a grasp over SEO can be difficult, especially when all the blogs repeat the same advice over and over again. These would typically include optimizing the title tags, marketing the content on social media effectively, publishing good quality...
    Backlinks are links that aren’t yours but those that divert the traffic online to your own page. These are also called inbound links because they are being diverted to your site from different sites. These backlinks are important when...