How many criminal law firms are there in your city? How many specialists do they have? And how many potential clients? A lot!
Alas, people will always have problems with fines and DUIs, but people are still getting ripped off. Our world is not perfect, and problems always occur unexpectedly and untimely. That’s why quick solutions are needed. People must quickly find a decent lawyer, a professional, and someone they can trust.
You may be the best at criminal law, but you will get more clients from someone who appreciates the power of digital marketing.
Today, more than ever, it is vital that your law firm be a valuable online resource for people in their time of need.
The main rule of marketing for criminal defense attorneys is that you need unique and relevant strategies. Advertising strategies that will help your firm stand out from similar competitors. If, in the beginning, you just need to attract attention, then that potential client’s attention needs to be held. We’ll talk about rules and tips on criminal defense marketing.
1. SEO.
We discuss the first law firm marketing strategy: search engine optimization, SEO for short.
SEO is the practice of using specific targeted strategies to get your website ranked higher on search engine results pages or search engine rankings. Managing SEO for attorneys requires an investment of time that law firms don’t usually need to spend. Lawyers spend hours preparing cases, so leave the technical side of SEO to the Grow Law Firm team. The experts have the knowledge and time to create SEO opportunities, so your site gets the traffic it deserves.
If someone is looking for a good lawyer, they are looking for one on their smartphones and tablets. And you can guarantee that Google or Siri is in a mixed state. Your law firm should appear on the first page of Google’s local listings, especially since 55% of all clicks go to one of the first three common search results.
2. Content Marketing
Content marketing for law firms attracts 55% more visitors to your website and 67% more leads. Create trustworthy content. Create authoritative, trustworthy content for your law firm that is essential to gathering leads. Whether or not a person will contact your firm is a direct result of the content created on your website, which is very important.
The marketing standards of your website:
- Easy to read. Don’t use a professional dialect that readers won’t understand. State your thoughts in an accessible way.
- Easy to navigate. Proper contact information and clients will need to talk to someone from your company before being hired.
- List your practice areas. Your clients seek your services based on their needs, so shorten your search time and list your practice areas.
You should also check your firm’s profile on Google, Bing, Yelp, Facebook, etc. Ensure your profile pages are populated with relevant information, including address, phone numbers, website, and law practice categories. Adding your legal website to these directories increases your visibility to search engines and potential clients.
3. Blogging
Blogging is an important aspect of many firms’ marketing strategies. Only 26% of firms blog regularly, and only 7% of lawyers blog for professional purposes. For your law firm to market in the most effective way possible, creating a blog on its website is critical. Why? Because a blog with high-quality content draws people to your law firm’s website. It becomes a legal resource, increasing consumer confidence in your law firm’s services.
Your blog should share interesting and informative articles because these articles are relevant to your law firm and set a professional tone. Not only can a blog increase page views, but it can also increase your website’s domain authority and, in turn, search engine rankings. These are all great feats in the world of marketing and positively impact your law firm’s success.
4. Claim your business through Law Firm PPC advertising
Sometimes organic marketing and branding aren’t always enough to get your company to the top of search results. That’s why pay-per-click, or PPC, advertising is one of the fastest marketing ideas for law firms.
Since hiring a lawyer usually only happens when you need one, Google Ads is the best PPC platform for law firms. You can create ads that will be shown to users searching for specific queries, and this will allow you to appear at the top of search results when potential clients are actively searching for you.
5. Criminal defense advertising
The best solution to this issue is to hire professionals. Many lawyer internet marketing services across the country professionally handle your online promotion. An experienced team of specialists who:
- Analyze your niche’s promotion strategy
- They study the algorithms of Google ranking.
- Skillfully own all the tools necessary for the proper promotion.
- Fill the site with competent and relevant content.
- They are engaged in the development of sites of law firms
- Engaged in SEO optimization of your site
- Engage in pay-per-click advertising
- Know what you can and can’t place in legal advertising
- Save your budget significantly
- Have years of experience in the field
- Choose a work plan that suits you and your business
Automating typical processes in a law firm results in shorter turnaround times and higher quality services to the end-user. Competent accounting of working hours, financial receipts, and expenses is a guarantee the most efficient use of your available resources.
