As the marketing world shifts its focus to content-centered production, promotional videos are slowly emerging as the industry standards, cementing their place in content marketing. Unfortunately, not all businesses are experts in this area, with most missing out on lucrative deals due to sloppy promotional video strategies. What are some tips to help you succeed in this area? Check out the ones described below.
1. Work With a Goal
Part of utilizing event production promotional videos is informing your audience about a particular event, product, or change. With this in mind, ensure that you work with a must-have list that lets you tick off essential elements for your end goal. For starters, consider the target audience that your video will be speaking to. What solutions do your products offer? Where can they find your products? Are there any time-sensitive offers? These essential building blocks will help you curate customized videos that grab your customer’s attention.
2. Use Keyword Optimization to Your Advantage
Content curated for specific audiences often increases open rates, with keyword optimization driving even greater click rates. Before signing off on any video, research the keywords best suited to the products and services you specialize in. Sites such as YouTube, Instagram, and Pinterest will often have metrics tailored to various business niches, making it possible to see what your audience is interested in.
Ensure that these keywords feature in your promotional videos, which will help you rank high on your preferred social media outlets. In addition, work with custom descriptions to increase your chances of customer conversions. These should give an overview of your offers, such as brand deals or new product releases.
3. Have Multiple Videos
Creating multiple videos will be the key to retaining your audience’s attention, allowing them to engage with numerous company products for improved information retention. You can film multiple videos before you launch your promotional video, allowing you to have enough content for a week or month. Publish these one at a time for the period slotted for your promotional content.
4. Prioritize Audio Production
Regarding promotional videos, good audio always triumphs over video quality. Ensure that your videos are captured in quiet rooms, with microphone checks being essential. That said, the video quality will also be necessary, so make it a point to emphasize suitable graphics, mainly if your video is targeted at visual distribution channels.
5. Edit Your Videos According to Your Preferred Outlet Channels
No two social media outlets are the same; each is designed with different audiences and video specifications. Structure your content to fit the required frames per second, quality specifications, and length. Consider privacy guidelines and advertising policies. These will make it easier to edit your videos for the proper channels.
6. Utilize Graphics in Your Videos
While you may want to channel most of your resources to audio and film production, graphics will help create a lighter mood to pique your audience’s interest. These could include animated product offers or a call to action, allowing your audience to focus on a specific promotion element. Remember to do it sparingly, with well-scheduled timings going a long way.
Whether you are interested in doing a short promotional video, a themed video, or a company introduction video, the above are some key concepts to include in your promos. Ensure you work with a goal and make it a point to optimize elements such as keywords, graphics, and audio production. Customizing your videos to your preferred promotional outlets will also be critical, as will utilizing multiple videos to minimize repetitive information.
