Social media platforms have a powerful reach, and Instagram is one of the most effective channels. It’s a budget-friendly platform lets marketers reach new audiences, create an engaged community, and attract customers. With over one billion monthly users, it’s difficult to stand out. Despite the competition, you don’t need a big marketing budget to build a following. The key is to craft an organic strategy using effective tactics.
Provide quality content
On the Internet, content is king, so you must provide high-quality content to attract and keep your followers. It can take a while to attract followers to a new Instagram account; so many businesses use a growth service like Twicsy, which provides followers. You can see details here.
When developing content, ensure you understand your audience and what they want. An algorithm ranks Instagram posts and tends to rank those identified as friends or family the highest. Once you know what information your audience needs, it’s easier to provide compelling content.
Because Instagram is a photo and video-sharing platform, providing high-quality videos and images is vital, according to Influencer Marketing Hub. Ensure videos are optimized for duration and size.
Engage your followers
Even if you have provided stunning visual content and are posting regularly, audience growth can stall. This may happen if followers don’t find your content interesting enough and dismiss or ignore posts. Stagnant growth signifies that you need to get creative and develop impossible-to-ignore content.
- Instagram Stories provides a way to tell your brand’s story in videos and photos. The Stories feature has a tremendous visual impact and doesn’t crowd people’s If you add a swipe up to the stories, followers will be directed to your website.
- Create live videos using Instagram Live and grab followers’ attention. You can be creative and offer videos of product demos or interviews with viewers. Use apps like iMovie and FilmoraGo to create entertaining videos or Instagram’s IGTV for making longer videos that are ideal for influencer takeovers and promotions.
- Remember to use hashtags since they make your posts appear in trending circles. Opt for hashtags that are relevant to your brand and target audience. You can use HashtagsForLikes to find hashtags.
- Hold contests or sponsor giveaways to attract new followers. Ask contest participants to tag their friends and follow your page. That increases your brand’s visibility and gives followers a chance to win fun prizes.
- Content generated by users can improve brand awareness, so craft a branded hashtag and encourage followers to add it to their posts. It’s a chance to gather ideal material for your Stories content.
Post consistently
It’s essential to provide fresh content regularly, but you must test various posting frequencies to learn which is best for your audience. Every account is unique, and what works for a more prominent brand might be too much for a smaller one.
Accounts with average numbers of followers typically post two or three times per week, while accounts with large numbers of followers may post twice daily. Small brands want to avoid peppering followers’ feeds with several daily posts.
You can take advantage of the Story space, where you can post a story daily. Use a social media scheduling tool to automate posts. When posts pick up engagement, an algorithm ensures they appear at the top of followers’ feeds, increasing the number of followers and likes.
Collaborate with influencers
Influencers are individuals who can shape followers’ decisions, build trust among them, and impact buying decisions. Working with influencers can help you increase your follower count, engagement, and sales.
Per SKED Social, influencer marketing is a proven way to grow an Instagram following organically. There are various types of influencers ranging from micro-influencers with modest followings to celebrities with millions of followers.
Before contacting influencers, ensure they have an active, engaged audience. Also, provide clear posting guidelines and approve posts before they go live. Once you find influencers who share target markets like your ideal customers, your brand will be seen by crucial new audiences.
Influencers promote your brand in exchange for compensation and because they gain creased relevance. Compensation might be in the form of free products and services or a commission. Micro and nano-influencers, who have smaller followings, could accept offers, gifts, or shout-outs as payment.
Instagram marketing is an affordable way to grow your brand. Create high-quality content that includes videos and images. You should post often, and use Instagram features like Stories to attract attention. Work with influencers who can harness their popularity to grow and increase your follower count.
