When looking for travel inspiration, Instagram is usually the first place you’d look. There are thousands of travel accounts that you can quickly check out that will get you excited for your next vacation. Most of these travel Instagram accounts will give you wanderlust. The truth is, Instagram is a great place to learn about new places and travel destinations. You can even learn about what you should and shouldn’t do as well as what you should wear on long flights. It is a great platform to look at travel-based content. However, what if you want to become a travel Instagram influencer?
Tips to follow
We will now look at a couple of top tips on creating a highly successful travel-based Instagram account. These tips will really help you become an Instagram travel influencer.
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Get experience in traveling
The first and most important thing you need to do is get travel experience to create a highly successful travel Instagram account. I spent numerous years saving the cash to do so myself, and I started as a digital nomad that traveled on a budget. Now, I can quickly provide lots of information on lots of locations.
Before you create content, you should be authentic and genuinely travel for the joy of it. When you do this, you will gain lots of unique experiences, stories, and advice that you can share.
Now, you may think that you won’t have the necessary money or time to travel as often as you’d like. However, this isn’t something you should worry about. You will have weekends, time off, and vacation time to plan your trips. You can even do staycations. Alternatively, you can showcase your home town or other nearby places. You can find exciting and unique ways to capture the sights in these areas.
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Find your niche
Would you like to show off your fashion sense to your Instagram followers, or would you prefer to show them a spontaneous travel adventure? There are many different travel topics that you can talk about, and this may assist you in finding a good niche. To put this into perspective, I traveled alone for two years, which helped me develop my niche, sharing travel tips for solo female travelers.
When you determine your niche, you’ll be able to develop your voice. When you make yourself into an expert in an area or a couple of areas, your audience will know what they can expect from you.
For example, the UK domestic travel industry has grown by 40% since Covid started. So, there’s plenty of space for people to review UK hot spots such as London or Edinburgh, for example. There are still some great deals to go last minute to Edinburgh at My Hotel Break if that’s something of interest. It could be your first foray into reviews, with sights like Arthurs Seat and Edinburgh castle.
They will then grow to trust your advice on those areas, and you’ll become a source of inspiration. So, for example, if they want to start traveling on their own or figuring out what to wear at tropical locations, they will know exactly where to go and get the right advice.
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Learn photography
Instagram is a purely visual social media platform. Now, you don’t need to become a professional, and however, you do need to be able to shoot attractive photos.
You should look through various Instagram pages to find lots of visual inspiration. You can also use YouTube to learn more about photography and basic photography skills. You should also learn how to edit your photos using various apps such as Lightroom mobile app, VSCO, etc.
It is also wise to buy a good camera and gear once you’re committed. It will take you a good bit of time to learn photography. However, it will be more than worth it when your Instagram feed looks fantastic and dreamy.
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Be strategic
To develop a well-known and successful travel Instagram account, you need to do more than post beautiful photos. You also need to be easily discoverable so that people can follow you.
This means you’ll need to use the right hashtags and location tagging. You can even use hashtags such as #passionpassport and #wearetravelgirls, and these will get more people to view your content, and you may even be asked if your content can be reposted on bigger travel accounts. This will bring you a lot more exposure. You can even develop your community for other similar travelers. You also need to make sure that you engage with your followers. Buy Instagram followers to get your new account started. The more followers you have, the more you will get.
Be sure to use blogs and other social media accounts to send people to your travel Instagram page. Your Instagram bio should also be exciting, and it should capture who you are and what to expect from your page.
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Figure out your “Why”
If you want to make a travel Instagram account, you should know the purpose.
For example, do you wish to encourage other people to travel? Do you want to engage with other people who are into frequent travel? Do you want to show off breathtaking scenery to inspire others? Whatever the case may be, when you find your “why,” it will clarify your vision and voice.
So far, my Instagram page is five years old. Every time I get a new message from a stranger that says how much I’ve helped or inspired them, I am reminded of why I created the account in the first place.
Creating a travel Instagram account can genuinely add a great deal of inspiration, community, and creativity to your life.
