SMS marketing has been there for a while, and still, so many business owners seem to be reluctant to use it. This is often because they don’t understand how it works or assume that it doesn’t work. But these people should know how powerful SMS marketing can be and how simple it is to implement. SMS marketing from Pilvo is also one of the most cost-effective marketing methods you can use right now when done properly. Everything is about proper execution and knowing what works and what doesn’t. Here are some things you should do and avoid when using SMS marketing for your business.
Keep Things Short and Sweet
There should be a clear goal when you send messages to your audience, and you also have to make every character count since you don’t have many of them to get your point across. The most important thing is to give people a clear call to action and let them know what benefit they get from performing that action. Something as simple as “click here” or “enter code XXXX” will be more than enough. Just let them know why they need to get that offer and add a sense of urgency to it.
Don’t Send Random Messages
You have to make the people you send the message to feel special. Your messages shouldn’t feel generic, and they should always provide value. This is why you need to master things like segmentation to send highly relevant messages that will be more likely to convert. It’s also essential that you learn the basics of SMS marketing so that you don’t make mistakes that put you in legal trouble. If you want to learn more about text message advertising best practices, Tatango has an informative article you can check out.
Knowing best practices is very important as you need to follow certain rules when acquiring phone numbers and go through specific steps before starting communication with prospects. You’ll also be able to lay a proper foundation for your strategy and build more efficient campaigns.
Use Proper Timing
Timing is much more important than many people think about SMS marketing. The last thing you want is your messages to act as an irritant. Would you like to get woken up by a random message by some company at 10:30 in the evening while you’re trying to get to sleep? Or get a text message right in the middle of the rush hour while you’re stressed out? Of course not. So, try to put yourself in your customers’ shoes and send messages at a time where it would be the most convenient for them. Also, choose a time when they’re likely to read your message and be free enough to follow through.
Don’t Try to Sell All the Time
However, one thing you have to do is make sure that not all of your messages are promotional. You can direct your customers to valuable resources or information that interest them, and you can also thank your customers from time to time for being loyal to you from time to time. All of these things will allow you to build a more personal relationship with them and increase the chances that they’ll buy from you when you do have something to sell.
These are some of the dos and don’ts of SMS marketing everyone should keep in mind. This will ensure that you don’t get blacklisted, increase conversions, and improve customer loyalty.
