Creating world-class services and products is a niche for some organizations, while others struggle. Over-relying on iteration is a recipe for disaster. Most businesses and companies end up facing a deadlock due to this reason.
In this regard, the inclusion of radical product thinking creates new avenues for businesses and organizations.
What is Radical Product Thinking really?
Radical product thinking is all about having a clear vision to bring concrete change for the benefit of a business and company. All the great leaders in the past have shown this quality to bring about significant transformative and vision-driven change.
An iteration-led approach and method of a company make them come to a dead end eventually. It might help you progress in the short term, but it won’t be effective and valuable in the long run. Hence, you should have vision-driven and smart thinking.
The 5 essential elements of RPT
It does not matter whether you are a Civic leader or entrepreneur; radical product thinking proves to be an efficient methodology. This vision-driven approach ensures a systematic change. In this approach, your product is to be your mechanism to bring changes.
The top 5 elements of RPT are Vision, Prioritization, Strategy, Execution, Measurement, and Culture. These elements help a business and organization with a step-by-step process to build a world-changing service or product while avoiding common product diseases.
In the RPT approach, your vision is not about your business goals. Instead, it is centered on the problem and the change you want to bring about. A good vision has to be detailed, enabling you to visualize the end state you want to bring. It is also essential to answer some questions in this regard.
Some questions are whose world you want to change, what is the problem, why the status quo is known to be unacceptable etc. Your vision should thus be detailed-this is how you can change your vision into reality.
All the other four elements of RPT help you rethink your services and products to systematically translate your vision into concrete reality.
The importance of radical product thinking
Creating world-changing services and products needs to be vision-driven. Until now, there has never been a methodology to help you become vision-driven and translate the vision into reality systematically. If incorporated correctly, the RPT approach delivers perfect innovation.
Hence, Radical Product Thinking is urgently needed in every business sphere to give an organization a transparent strategy to set the direction for success. It lets you plan where you want to take your business and how to do it effectively.
Effectively combining iterative execution with Radical Product Thinking ensures the right direction and velocity for your business that you have always wanted. Irrespective of which industry or role you’re in, you’ll find this mindset will help you innovate smarter.
Conclusion
Without RPT, you may be moving fast with your business, but that would be nothing but an illusion of progression. This is when it creates product diseases. RPT gives you a step-by-step process including how you can measure success to ensure visionary product development.
More about Radical Product Thinking
In the last decade, we’ve learned that the key to innovation and successful building products is to iterate quickly. Unfortunately, for every product that succeeded by over-relying on iteration, there’s a vast graveyard of failures you never hear about. Trying many things and pivoting often is one of the main reasons startups run out of money. But even if your company has a war chest of funding, frequent pivots leave employees feeling confused, directionless, and demoralized – it’s bad for growth. Iterations and pivots are like silver bullets. How can you use them sparingly and deliberately?
Radical Product Thinking is a methodology for building successful products systematically. It helps you rethink your product and translate your desire into reality through five elements of the methodology (vision, strategy, prioritization, execution, and culture). Be prepared to toss out everything you know about a good vision and learn how to measure progress. You don’t have to be a natural-born visionary to produce extraordinary results.
The RPT methodology has been adopted by organizations worldwide, including startups, multinationals, nonprofits, and government agencies. To learn more about how you can systematically build world-changing products, you can get the Radical Product Thinking book, and you can also download the free toolkit.
