The well-known Sony Pictures Networks India owns Sony Liv app. it is a free, premium, and popular streaming platform. In this article, let us learn more about the app and the Sony Liv app download below.
Introduction to the Sony Liv App and Its Features
The app was introduced as an OTT platform in 2013 in India. Since it is a streaming channel and service provider, it carries content from the local networks. These include television series, films, original program, and live sports matches. Aside from the same, it also features content licensed from ITV and Lionsgate as third parties in India, amongst a few others operating in the field.
SonyLIV as Producer and Distributor
SonyLIV app has been a producer and distributor for television shows and movies since 2020. As such, it also offers original programming content to the online library owned by it.
What does the SonyLIV library comprise? It has as many as 18 years of content from the Indian channels of Sony Pictures Networks. It includes Sony SAB, Sony Aath, Sony TV, and Sony Marathi. Sony is tapping into the fact that more and more people are adopting online content, especially in the southern areas like Telegu, Malayalam, and Tamil.
The shows mentioned above will be shown in addition to the successful new seasons with Hindi titles. The main aim is to seek an audience to broaden the client base and keep them glued in 2024.
Future Projects of Sony Liv
The company plans to make as many as 18 titles available to the audience in three languages. The fact that the company’s digital-only reality shows have gone down well with the audience has made the company ambitious and inspired to churn out more programs.
2024 will see more number of unscripted content. And for the same, there will be launches every three months.
Monetization Strategy
AVoD, or advertising-based video-on-demand model, is a monetizing strategy from offering streaming services to users that demand content in exchange for viewing advertisements.
Saugata Mukherjee, the head of content for the SonyLiv app, stated in an interview that the company aims to expand the content slate plan in the southern part of the country. Mukherjee also said they plan to drop the shows in three languages Tamil, Malayalam, and Telugu, which Bengali and Marathi will follow.
He also said it could have been done earlier; however, much time had already been spent getting things together. Also, the groundwork had to be done. What it now requires to see is how well they perform.
Talking about Hindi content on Sony Liv app, he said they are planning for the next Rocket Boys and Scam season. The upcoming titles in this genre include the likes of Nikhil Advani’s Freedom at Night, the third season of hits that include Undekhi and Maharani aside from The Waking of a Nation, which is based on true events following the massacre at the Jallianwala Bagh.
