Targeted and customized marketing messages are highly effective for building close customer relationships. Text message marketing allows you plenty of opportunities to get close to customers without infringing their privacy. Moreover, messaging customers regularly helps them stay in constant touch even when they are moving around. The marketing technique involves sending text messages directly to customers to keep them abreast of the brand's activities that imbibe trust. Messaging customers by catering to their tastes and choices makes them feel special, and the brand occupies a special place in their minds. The brand recall rate is very high, translating into higher lead generation and conversions in the long run. Text Message Marketing is Highly Affordable Small businesses embrace text messaging marketing because of its effectiveness and affordability. From creating targeted content to its distribution across mobile phones, it costs very little to launch the marketing campaign. As the population of mobile phone users is growing phenomenally, texting customers provide the most accessible means of reaching out to the most extensive section of consumers to bolster the customer base and even widen it. Text messaging does not limit the communication to basic marketing messages only because you can use the text marketing platforms to interact deeply with customers by sending coupons, newsletters, and even making special deals announcements. High Opening Rate Business texting services hold an edge over email marketing because of the high opening rate. Overflowing inboxes often baffle marketers as they are unsure whether the recipient would open the email and read the content. Since managing emails is cumbersome, the opening rate of messages lying in the boxes is highly uncertain. Whereas for text messaging marketing, the opening rate is almost 98% which is a great advantage for marketers. Moreover, recipients usually open the messages almost instantly, as soon as they receive them. By embedding some call to action in the messages, marketers can engage customers quickly, increasing leads. Choose the Right Platform The success of text messaging marketing depends mainly on the choice of the text marketing platform that plays a critical role. From a wide range of platforms available in the market, choose the one that best suits your needs in terms of the kind of campaign you want to launch. The chosen platform should fully support your marketing goals. Especially small businesses should be careful so that the platform they choose helps maximize the return on investment, no matter how affordable. Choose the apps that cater to small businesses and allow using the services immediately right from signing. The platform should be compatible with low-volume requirements so that small businesses can start using the services immediately. To get the most from text message marketing, you should focus on platforms that support two-way messaging, which leads to higher engagement as customers can engage in conversations. The platform's ability to integrate with other apps can help automate some features like sending reminders. Moreover, the platform should be scalable to meet business growth and seasonal demands like holiday marketing.