After its humble beginnings as a social media platform, Facebook took about a decade and a half to become one of the biggest global businesses with billions of active monthly users. While advertisements are a major source of massive revenue generation, the company entered the e-commerce space in 2016 by launching the Facebook marketplace to achieve higher and faster growth. As the name suggests, the virtual market is a destination where buyers and sellers meet. Sellers can advertise their products or the entire shop on Marketplace and reach out to more people. However, the business doesn’t need to post directly on Facebook Marketplace UK as the platform allows individual posting for new and old items.
Facebook Marketplace- How it Works?
The Marketplace categorizes the products such as Clothing, electronics, Deals, Classified, Hobbies, Family, Entertainment, Home and Garden, Home Sales, Housing, and Vehicles. Listing any item on the Marketplace allow buyers to search for items they wish to buy. Besides item category, you can also search by location. Using images for listing items adds more appeal and increases visibility. Under the ‘Your items’ section, you can view previous and current messages and transactions. Besides setting custom bids for items on marketplace Facebook, sellers and buyers can use the messaging service to take the transactions forward. Facebook has no role or responsibility in the transactions except acting like a facilitator. Read on to learn how to sell on the Facebook marketplace.
Selling on Marketplace
When users search for a product listed on Marketplace, the platform picks the information from the profiles based on the location. Different items for sale in that location appear on the screen. Buyers choose the product they need and can initiate the buying process by communicating with the seller via Facebook Messenger. The buyer and seller then fix the deal; agree on some payment method and the mode of delivery of the item at the given location. For example, an automobile dealer lists their vehicles for sale on the Marketplace. A prospective buyer who finds a car and decides to buy it can then start communicating with the seller and go ahead to complete the deal.
Marketplace Tools
For sellers, Facebook is a defining role in providing tools like auto-suggest that simplify creating product listings in the relevant pricing or category. The devices automatically enhance images uploaded with the listings. Buyers also receive a lot of support from various tools like similarity searches and computer vision that allow the platform to recommend visually similar products. The platform also uses machine translation, allowing viewers to choose their preferred language.
Setting up a Marketplace Account
An active personal or business account on Facebook is essential to setting up a Facebook Marketplace account. Click on the ‘Marketplace‘ icon in the left-hand column. Click on ‘Continue’, agree to the terms and conditions, and you can set up your Marketplace profile.
Buyers on Facebook Marketplace must browse the listings, and sellers must click on the ‘Sell Something’ tab. Before you access Facebook marketplace, you must explore various aspects about this.
