Do you need to increase the number of views and likes on your TikTok post? Can’t understand which strategies you must use to ensure the long-term rise in engagement and expand your audience base organically? Before diving into the ways to naturally increase TikTok views, it is essential to understand TikTok’s algorithm and how it works. In this post, you’ll delve into the ways that bring more likes and views while complying with the policies of the algorithm.
What is the TikTok Algorithm, and How It Works?
TikTok’s algorithm is designed to decide which content must be shown on each user’s ‘For You’ page. It has been praised for its accuracy with its excellent customization to every account on the platform.
The algorithm considers user accounts and device settings, user engagement, and video content. Before providing any video in the recommendation system or For Your page, the algorithm focuses on engagement metrics like views, shares, comments, likes, rewatch, etc.
The duration for which a user watches your TikTok video also impacts the algorithm more than where the content originated geographically. Thus, to ensure the popularity of your content and account, getting more views on your posts is essential.
Strategies to Drive More Views on TikTok
The following are tried-and-tested strategies that take your creative videos to the next level to bring more views and likes.
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Optimize Your Account Settings
First, you must optimize your account settings to improve its discoverability. Ensure you set your account to be public and provide all the significant details on your profile. It includes your name (easily recognizable), website, bio, etc. Also, add an appealing and relevant profile picture and cover photo so that users can determine who they are looking at. Another thing you need to ensure is that you enable or turn on the location setting to allow people in your region to locate your account and upload content easily and quickly.
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Keep Up with New Trends
To stay ahead of the competitors, it is crucial to discover the latest trends on TikTok as they keep changing occasionally. Before posting any content, ensure it is relevant to the audience according to the new trends.
TikTok shops, TikTok ads, Disneyland guardians, TikTok’s mascara trend, TikTok fashion, the pink stuff, TikTok as a search engine, TikTok AI trend, lip-syncing, and collaborations are the top TikTok trends to look out for in 2024.
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Create Engaging Content
People from all over the world use TikTok to watch entertaining and engaging videos. Therefore, to attract more users and increase TikTok likes, you need to focus on content quality and subject matter. No one will be interested in watching your videos if they find them unoriginal, irrelevant, and boring.
First, figure out what content your audience wishes to discover. Then, combine your content with distinct genres and styles to find what works effectively. Try composing content of new ideas to attract more users.
Add extra humor to your videos to make viewers laugh and persuade them to watch the whole video. Use video-marketing tools and perfect lighting to enhance your video quality. Keep your videos short, as it allows viewers to watch videos without getting bored. Nowadays, more people are interested in watching short videos over long content.
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Add Hashtags for Increased Discoverability
Using hashtags is recommended to marketers and content creators over all social media platforms as it helps enhance the account’s discoverability. When TikTok users find hashtags pertinent to their interests, they may discover your content. They are interested in watching your content and following your account.
Adding a hashtag to your content will increase its visibility by making it searchable by other users. Moreover, it helps creators to reach a target audience interested in the same topics. If a video is relevant to a specific hashtag, it will likely go viral and reach a potential audience.
However, you need to be careful while using hashtags. Research relevant and widely used hashtags, ensuring they are related to the topic of your content. To ease this process, you can use a high-rated hashtag finder tool on TikTok to find trending tags your targeted audience uses.
Once you find relevant hashtags, add them to your content when you post them on your account. Use unique tags that will show your content as unique from others. Avoid using too many hashtags in specific content, as it could distract your audience from your content instead of keeping them engaged in your videos.
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Post Consistently During Peak Hours
Posting your videos can make or break your efforts to receive popularity. So, find out what time of the day is popular among TikTok users. Once you find that, try to post content consistently at that time.
It is always best to upload content when the target audience is most active on the platform. However, the peak time may differ based on the type of content you are creating, your target audience, and the location of the audience you want to reach. Try experimenting with different posting times to determine when your content receives more views and likes.
Post videos 2-3 times per week when you find the peak posting hours. Viewers are always excited to discover something unique and exciting. When viewers find engaging content on your account, they would like to check back more often.
Conclusion
So, these are some proven strategies to boost your TikTok video views without tricking the algorithm. Remember, TikTok focuses on the enjoyment of its audience and rewards content creators for being innovative. Therefore, interact more with your audience to understand what content they like to see, thereby getting your content to perform better on the platform. Try to keep patience as views can’t be achieved overnight.
