eCommerce is a constantly changing landscape. Knowing eCommerce trends can take time, from new channels to new strategies and tactics. In this post, we’ll discuss several trends in eCommerce and how you can leverage this information to your advantage.
Mobile commerce
Mobile commerce, also known as m-commerce, is the buying and selling goods and services through mobile devices such as smartphones and tablet computers. Unlike traditional e-commerce, which requires a desktop or laptop computer and an internet connection, m-commerce can be conducted anywhere at any time.
This convenience has made m-commerce one of the fastest-growing segments of the e-commerce industry. In addition to making purchases, mobile users can also use their devices to compare prices, check product reviews, and track the shipping status. As the number of people who own mobile devices continues to grow, m-commerce will likely become even more popular in the years to come.
Social media selling
Social media channels like TikTok, Facebook, Instagram, and others provide a unique opportunity to connect with potential customers where they already are. Many businesses now use social media platforms to sell their products and services. However, there are a few things to keep in mind when selling on social media.
First, it’s essential to maintain a professional tone and appearance. Customers will be more likely to trust a business that looks polished and professional. Second, don’t be too pushy. No one likes being bombarded with sales pitches, so strike a balance between promoting your products and engaging with your followers in meaningful ways. Finally, take advantage of social media features like hashtags and demographic targeting to reach the right people with your message and ensure you prioritize developing content that performs best on each platform. With these tips in mind, you can start using social media to boost your sales today.
Subscription commerce
Subscription commerce is a type of e-commerce where customers sign up for recurring orders of goods or services. It is very common for software as a service (SAAS) companies and product businesses with a high customer return rate.
Subscription commerce has several benefits for both businesses and customers. It provides a predictable revenue stream that can fund new products or services. It offers convenience and flexibility for customers, allowing them to receive the products they need without forgetting to place an order. In recent years, subscription commerce has become increasingly popular thanks to the rise of online shopping and mobile devices.
Customization & personalization
In today’s competitive marketplace, businesses need to find ways to stand out from the crowd. One way to do this is through customization and personalization. By offering products and services tailored to the individual customer and their needs, businesses can create a unique and memorable experience that will keep them coming back. Doing so helps businesses build stronger relationships with their customers. As a result, customization and personalization are essential to any successful business.
Omni-channel retailing
Omni-channel retailing is the new norm for online and brick-and-mortar retailers. Businesses must provide a seamless shopping experience across online, in-store, and mobile channels. Retailers must have a consistent brand voice and message across channels. While Omni-channel retailing can be challenging, the benefits are clear.
Businesses that embrace Omni-channel retailing can better meet their customers’ needs and stay ahead of the competition.
The new era of eCommerce brings many challenges but also a lot of opportunities. Retailers who capitalize on mobile commerce, social media selling, subscription commerce, customization and personalization, and omnichannel retailing will be well-positioned for success. One of the best brands for social selling is Wahool. They’re an all-in-one social selling platform for TikTok and provide everything you require to set up a mobile shop effectively. You can stock it with your preferred fashion styles and sell them to the audience with shoppable links.
Check them out and implement these eCommerce trends in your business!
