If a media brand publishes a story, do you have the patience to read it or scan it in their newsletter? Very few will visit websites to read them. Undoubtedly, positive media coverage is the best option to build credibility. More about earned media coverage in paragraphs follow.
Before we go on to see the details about how you can amplify media coverage, let us find out in brief what is media coverage? When you use the term media coverage, it encompasses all blog articles, video content, RSS feeds, and other types of digital content, either produced by you or others not associated with your company, where there are discussions about your brand and profile.
As far as types of media coverage are concerned, there are three types of media coverage, namely, earned media placements, paid media, and owned media.
As per the Bureau of Labor Statistics, Americans spend not more than 16 minutes daily reading for leisure. Those individuals between 15 and 44 read for 10 minutes or less every day. In comparison, social media use averages approximately 135 minutes daily.
H2 How to get media coverage?
These are the following ways by which you can amplify your message across your target audience.
1. Enhance
You can design customized social graphics, short video snippets, or quote cards to accommodate different distribution channels and improve engagement with the help of your message and content.
2. Share internally
Make sure you distribute the earned coverage with all your employees, ask for suggestions as far as giving a caption is concerned, and circulate the same with their networks. This can immensely help in earned media PR.
3. Post frequently
Republish the post on your blog and share it on different social media platforms. It will also help in gaining social media coverage.
4. Boost promotion
Post and share the content on your social media channels and other platforms through paid content distribution, allowing you to reach out to the target priority audience better. Do not forget to tag a message along to connect better.
5. Hyperlink
Hyperlink to get positive coverage on your company’s website and the other places on the web world to improve rankings and foster earned media coverage.
Remember, amplifying earned media coverage can lead to much more than improved impressions and readership. As per a study conducted by the Institute of Practitioners of Advertising or IPA, earned media can enhance efficiency by over 26% in a paid campaign.
