There is no finish line when it is a matter of managing your website. Raising a toast to a newly launched website feels fantastic until all the traffic vanishes after a few months. What should a business ideally do...
Numerous businesses focus on increasing the number of website visitors they get and pay close attention to their traffic. But if you understand business, you know that many people coming to your website doesn’t mean anything unless they convert...
Content injects life into brands and is why content is king in marketing today. The right content drives traffic to websites and helps consumers discover the brand from different perspectives. Companies engage with the target audience across various platforms...
Product packaging is an essential part of your business because customers will identify you and your brand. Your packaging boxes can make your products stand out from others. They offer you a simple way to help customers remember your...
During the pandemic, we find ways to express ourselves. Different people have different ways of expressing themselves. In your business, you also need to express your ideas and services. Vlogging, video blogging, and podcasting are the most popular ways...
What is ROI?
It is a measurement to find out how profitable an investment is that you make for your business. It is known that those marketing departments that can reveal their ROI assign a higher budget for their marketing...
Consider that you've decided to conduct an audit of your Magento 2 store to ensure that everything is up and running as it should. There are so many things I need to take care of, where do I begin?...
When starting a new business, it’s important to get your name out there. Startups do that by having an effective marketing strategy that spreads brand awareness. What are some of the key factors to include in your marketing plan?...
Communication is the key to success in marketing. It is critically important for marketers to know who they are addressing and the right way of communicating with them. Besides learning how to communicate with the audience, they must also...
Before we delve deeper into the nuances of digital transformation and omnichannel retail, we must know what omnichannel is in the first place. It is a multichannel marketing and sales approach that provides customers an opportunity to do seamless...
