Ecommerce integration is about combining the data from different sources in your electronic commerce business to provide your customers with a single platform to access all this data. The idea is to enhance the experience for your shoppers at the front-end while keeping the maintenance low at the back-end. It means ecommerce integration is about making the customer satisfied while making it easier for your business to manage all the systems it uses.
Up next are the 7 best e-commerce integrations for your business:
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Website builders
Your website will be the platform on which your system is built on. The most popular website builders out there offer a group of tools to aid you in building a site that’s ideal for your business and your customers. There are ecommerce platforms that are also website builders. These will commonly feature online databases, membership portals, social sharing options, and mobile-friendly interfaces.
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Software for shipping and fulfillment
Shipping is an extremely important part of ecommerce. Choosing the correct software for shipping is key to optimal customer service. And being able to integrate shipping data into your website will save you time and money.
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Social media management tools
Social media is one of the best ways to connect with your customers. You communicate with them, impact their buying decisions, and help them solve issues. If you can integrate your social media software with your ecommerce and marketing software, time will be saved by automating communications and providing consistent brand messaging. You can also use social media as customer support, as it’s quicker to answer your clients this way.
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Email marketing tools
Email is the most common way to automate marketing. It’s used to communicate discount and promotion codes, store changes and additions, and order confirmations. Email integrations on your ecommerce website can help you gather visitors’ emails to encourage them to become customers. Email marketing integration will also allow you to concentrate on specific portions of your customers depending on their behavior.
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SMS marketing tools
SMS marketing is a more effective way to reach your customers than email. Text messages are open more often than emails, giving your business an edge in that sense. Also, purchases through a mobile phone now account for most online purchases. Offering your customers the possibility to easily shop where they spend most of their time (their phone) will increase your sales.
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Payment method
Online payment methods are the cornerstone of online sales. It’s the last stage in the checkout process, where your customers enter their credit card info, and their payment is finalized. You can go two ways when integrating the payment method into your business’ website. The first is redirecting your customers to the payment method’s website. The other is integrating the payment method on your website, which means your customers will remain on your server while they pay. It will give your business more control over the buying experience, but you’ll need to have a point-of-sale system on your website.
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Inventory management tools
Managing inventory and tracking orders in one place is key to running your business smoothly. Inventory management tools will allow you to see what’s in stock in real-time and also let you know when you need to order a product to replenish it while letting customers know when an item is available. Integrating inventory management software into your ecommerce website will allow you to check what products are the most popular and work with that.
