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Thursday, December 9, 2021

Netflix Research Report

About the Company

Netflix Inc, commonly popular as Netflix is a video rental and media streaming company founded by Marc Randolph and Reed Hastings in 1997. The corporate headquarter of Netflix is in Los Gatos, a city in California. The company is also famous for creating originals.

An online subscription was offered by Netflix in 1999. The television and movie title was chosen from the Netflix website and mailed to the concerned client in the form of Dvd along with envelopes for prepaid return from one of the many distribution centers. There was a limit to the monthly subscription as well, depends on individual plans.

It was in 2006 when the company came up with a contest worth USD 1 million which was won by BellKor’s Pragmatic Chaos in 2009 for suggesting Netflix improve its algorithm of recommending by 10%. It was in 2007 when Netflix allowed its subscribers to view limited shows and movies through the Internet on their television. The streaming service was unlimited for most of the subscription plans. To enable video streaming through the internet over maximum devices, Netflix partnered with players of Blu-Ray Disc, video game consoles, and many other electronic products consumers. From 2010, it opted out of the DVD facility but started with unlimited streaming. It supports around 30 languages that include:

  • Vietnamese
  • Swedish
  • Spanish
  • Portuguese
  • Hungarian
  • Russian
  • Turkish
  • Thai
  • Swahili
  • Romanian
  • Polish
  • Norwegian
  • Malay
  • Korean
  • Japanese
  • Italian
  • Indonesian
  • Hungarian
  • Hindi
  • Hebrew
  • Greek
  • German
  • French
  • Finnish
  • English
  • Dutch
  • Danish
  • Czech
  • Croatian
  • Chinese
  • Arabic

The Netflix application is available in Playstation- 2,3,4 and 5, Wii, Xbox- One, XS, 360, digital media players, smartphones, tablets, smart television, and Blu-Ray disc players. 

Early Original Context by Netflix

A prominent role has been played by Netflix when it comes to the distribution of independent films. Sheerybaby and Born into Brothels are among many other independent films distributed by Netflix by partnering with its Red Envelope Entertainment Division. Red Envelope later partnered with John waters for expanding the production of original content. To avoid competition in 2008 with its studio partners, Netflix closed Red Envelope Entertainment.

Rebranding and Global Expansion

By April 2014, Netflix had over 50 million subscribers from 41 countries globally. It came up with a new website- UI, along with a new logo which no more had a drop shadow in June 2014. After the release of Daredevil, Netflix added audio description and screen reader support to help narrate the visually impaired and blind. In the consumer’s electronic show in 2016, the firm announced its service expansion further to 150 countries. They even came up with VPN blocking of VPNs, to allow people to stream in the countries where Netflix is banned. Currently, Netflix has a presence in 190 countries.

netflix global expansion

It has its production hubs in the following place and by 2022 will be there in Mumbai as well.

  • Toronto
  • Vancouver
  • Madrid
  • London
  • Albuquerque
  • Los Angeles


  • DVD.com-DVD renting through mail
  • Millarworld- a comic book firm
  • Netflix Streaming Services International B.V. – Netherland subsidiary of Netflix
  • Netflix Pte. Ltd- a studio in Singapore for Netflix
  • Netflix Services UK Limited- It holds share capital and private limited and is a division in Britain
  • Netflix Streaming Services, Inc. – A subsidiary that licenses Netflix’s content library for streaming.
  • Netflix Global, LLC – Co-produces internationals films and programming 
  • Netflix Studios – a studio that co-produces foreign or original content.
  • Netflix Services Germany GmbH 
  • NetflixCS, Inc. – 1108 E SOUTH UNION AVE Midvale subsidiary
  • Netflix Luxembourg S.a r.l. – Europe-Luxembourg subsidiary.
  • Netflix Services Korea Ltd.- South Korea subsidiary
  • Netflix Entertainment Korea Ltd. – Situated in Seoul, South Korea, a subsidiary of content for Netflix


Netflix Inc

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Kiara Dawson
Kiara Dawson comes from an Engineering background, with a specialization in Information Technology. She has a keen interest and expertise in Web Development, Data Analytics, and Research. She trusts in the process of growth through knowledge and hard work.

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