Introduction
Video marketing has grown to be one of the most powerful tools in the digital marketing field. Making videos helps establish a stronger connection with the audience. The top YouTube marketing tips that work for 2021 have been discussed below:
What are the advantages and challenges of marketing using YouTube?
Establish the goal
Just like any other social media platform, the main reason people come is to learn or be entertained on a specific level. If one can achieve as a YouTuber, they are already one step ahead of the competition. So for example, if someone runs a small business, and they want to promote their business via YouTube marketing, they should necessarily provide some educational or informational videos for their audience, while at the same time establishing themselves as a thought leader on a particular topic.
A majority of users are at the beginning stages of their knowledge on most topics. For one to make videos on YouTube, one needs to understand that most of the viewers might not be highly qualified leads, because they need more information and more time to get to know the channel and most importantly the value that it brings. Once this route is understood the content creator can build a marketing funnel as per their requirements.
The marketing funnel consists of the awareness, interest, consideration, intent, evaluation, and purchasing phases. Most of the organic viewers come in at the awareness stage and it is up to the content creator to move those organic viewers down to the various stages of the marketing funnel.
Leveraging external audience
This means to use the pre-existing base that one has, no matter how big or small that base is. This would typically include using the existing email lists that one might have, promoting a new video on their pre-existing social media accounts, or embedding the link of the new video onto their blogs or websites. Text messaging campaigns work just as well but be sure to only do so when someone has subscribed to the channel.
They are creating valuable YouTube content consistently
One needs to make sure that they create content that the audience wants to watch if they are making videos for YouTube marketing. The best way to do this is to make sure that one is bringing value to their video. Some of the ways that a content creator can get value to their YouTube channel are:
- They are conducting question and answer sessions. Interaction was the key in 2021, so live streams and social media stories have become immensely popular. This brings immediate value and connection with the audience.
- It is charismatic and humorous instead of just providing straight-up facts, which keeps the audience engaged and coming back for more.
- Showing behind-the-scenes footage. People are intrigued and often want to know how things work. This would again help build engagement, which is why daily vlogs are so popular.
- Being the first to share an opinion about a current trend in the industry is a sure-fire way to bring value into the YouTube content.
- Sharing various tips and tricks on the YouTube channel from a personal point of view brings a lot of value to the content. A significant section of today’s YouTube audience is Gen Z and the millennial who believe in word of mouth rather than random reviews. This is precisely where personal experiences shared via the YouTube channel gains precedence.
- Case studies or Before-After videos do exceptionally well because people love informative transformation videos. This trick could be incorporated creatively to boost audience engagement on YouTube further.
The key is to understand what the target audience may want and effectively communicate it in video form.
YouTube SEO
SEO for YouTube is the process of optimizing the videos to show up when someone searches for a topic related to the video. To implement this becomes very important to know who the audience is and what they could be searching for. This means having the primary keyword in the video title, optimizing the video description, having relevant and related tags, and adding a custom thumbnail to grab viewer attention.
Using YouTube Ads (Paid YouTube Marketing Services)
YouTube ads are a great way to reach more people at a very affordable cost. To implement YouTube ads for the video, one needs to move over to their Google ad account. There, one needs to create a new video campaign and choose their YouTube targeting. Targeting for YouTube videos is extremely powerful and helps get straight to the consideration and intent phase of the marketing funnel discussed earlier.
Conclusion:
If one wants fast growth and results for their YouTube channel, they should try combining some of these strategies. Combining two or more of these YouTube strategies would surely help speed up the process of YouTube marketing.
