No doubt, Google dominates when it comes to search engines. This means that you cannot afford to ignore Google search. The best way to improve your orthodontic practice is to ensure you take advantage of your Google listing. Google Business Profile is the crucial piece of the puzzle for local SEO. Regardless of whether your patients initially found your orthodontic practice using other means, there is a good chance they utilize Google to find your address, website, office hours, or phone number. There are many reasons why you need to love Google Business Profile. It allows you to put your most important information so potential patients can access it. Besides, it allows you to share helpful business updates and interact with patients. This page explains why your orthodontic practice should have a Google Business Profile. Google business profile Google Business Profile is an easy-to-use tool that organizations and businesses can utilize to manage their presence online across Google, including Google Maps and Google Search. You can use it so that your customers can find your orthodontic practice. Even better, it allows you to tell your potential patients your story, verify your business, and edit your orthodontic practice information. Simply put, you can use Google Business Profile for your orthodontic practice because it’s a business management tool that you can use to manage your online presence and assist potential patients in finding you using Google, Google Maps, and Google Search. It’s designed to be helpful to any business owner and is especially crucial for service areas like dental practices. To learn more about how you can optimize your Google Business Profile, you should check the Blog post on optimizing a GBP for orthodontists. Changes to Google business profile There have been recent changes regarding what you may do with your Google profile. One of them is that you can now verify the Google Business Profile directly in Google Maps and Google search. You should note that you no longer have to find it overwhelming when you want to do this. Instead, you just need to search the name of your orthodontic practice on Google or visit your profile directly using the Google Maps app. Once you do this, you will notice an option that allows you to verify and resolve other issues, such as profile suspension. Even better, you can decide to search my business using Google Search to access your Business Profile. You can also track data on inbound calls originating from Google Business Profile. You should remember that Google My Business’s call history used to be an experimental feature, but you can use it. Therefore, when you receive a call from the Google Business Profile, you can hear a short message informing you of the call's origin. You can also review your call history, making it easier to respond to missed calls. In this way, you can never miss out on offering your orthodontic services to potential patients looking for help. Further Reading \t How to Create a Custom Google Map for Your Business? \t Insights About the Google Antitrust Lawsuits Involving Unfair Business Practices \t How to Set up a Small Hotel Business: An Inside Guide?