Why Starting A Direct Selling Business Is Right For You?

If you love sharing products and want to start your own business, direct sales may be right for you. Since the late 1800s, companies have partnered with entrepreneurs to sell their products. Despite some hefty mudslinging, the direct selling industry has seen unprecedented growth in the past decade—and they have nothing to hide.

When you partner with a direct selling company, you grow your business as an independent contractor, selling products for a commission. It’s a win-win relationship. The seller becomes a small business owner with low overhead costs, while the company produces, stores, and ships the products.

By joining a company with integrity, like USANA Health Sciences or Pampered Chef you’re backed by the industry’s best. You don’t need a background in marketing or sales to thrive. The right fit for you will be a company that easily aligns with your time and start-up commitment. And the more you dig, the more benefits you’ll discover.

Article Overview

1. Community

If you’re a social butterfly, direct selling is for you. As you nurture and build relationships, you’ll create a like-minded community. You’ll also join a team that supports your dreams—when you succeed, they succeed.

Your authenticity, personal experience, and passion for the products will attract new customers. And as you hone your communication skills, build trust, and drum up engagement, you’ll gain customer loyalty in return.

2. Modest supplemental income

Most people work part-time in direct sales for supplemental income. But for those who have the time, temperament, and grit, it can pay well. This flexible business model lets you enjoy the financial benefits of your commitment level. Be sure to do your research and form realistic expectations of what your income may be—at a minimum; you’ll get a discount on some great products.

3. Discounts on products you love

Many join a direct selling company because they want to buy their favorite products at a discount, whether you use a few items or indulge in the entire product line.

Your passion for these products and how they improve your life will become the fuel that motivates you to share your experience and recommend them to others.

4. Achievement and recognition

Direct sale is a great place to find them if you like shout-outs for hard work. Most companies offer “fast starter” programs to reward you right out of the gate. Depending on your dedication, you’ll find incentives and recognition at every level. From free products and bonuses to exciting destination training, you can earn some sweet rewards for your commitment to success.

5. Personal growth opportunities

In direct sales, you’ll always find new opportunities to grow. The unique skills you’ll discover will help enhance your business—and your life.

Communication and public speaking: Sending emails, hosting a party, recording a video, or even speaking at a networking event—one way or another, you’ll communicate with a broad audience. Polish your writing and speaking skills to share your passion for the products you love.

Social media marketing: Harnessing the power of the internet is much more than Facebook posts. Communication, engagement, and a little know-how are keys to building your online community. And no worries will be there if you need to sharpen your skills.

Business skills: Sellers often say the business training they receive is well worth the effort. Over time they see their money management, time management, and customer service skills significantly improve.

6. Small business advantages

As an independent contractor partnering with a larger company, you own your business. And small business ownership brings a litany of unique benefits.

Creativity: There’s nothing like building something from the ground up. Though you’re backed by a bigger company, building your brand to market products your way is exciting.

Flexibility: Whether you work part-time or full-time, you set your hours and devote as much time and energy as you please. Does the traditional 9–5 workday or only selling on weekends—or both—work best for you? The amount you earn will likely reflect your time and effort.

Tax benefits: Owning a small business offers tax advantages. When you keep careful records and ask for advice when you need it, you may find deductions you didn’t realize were available.

Reap what you sow

The direct sales retail model is an opportunity to be an entrepreneur—with all the commitment, independence, and risk that come with it. When your goals and expectations match your effort, you’ll find the industry is a low-cost way to own a small business, enjoy products you love, and build an enthusiastic community. As it usually goes in life, expect to get out of it what you put into it.

Hence, you can see the various benefits of starting your own direct sales business. You are really required to reap all these benefits in the best way possible.