As populations expand and industries change, the need for going in a more eco-friendly direction with certain things is pretty obvious. Unfortunately, some companies tend to greenwash their products and pretend to be eco-friendly when, in fact, they are not. The sad part of it all is that going eco-friendly is really quite simple. And you can do it at your business by using reusable bags. Whether you choose to use them for promotions, marketing initiatives, giveaways, or sale items, they can really make a mark on your customers (while showing you care about the environment). Indeed, reasonable bags can be a godsend for your organization in a number of ways. Here is a short guide to why reusable bags are a great idea to incorporate into your business, regardless of how you choose to use them. Keep reading to learn more.
They’re reusable
It seems evident at first glance, but the essential part of using reusable bags is that they’re, well, reusable. That kind of versatility is essential for any bag, let alone something you will be reused over and over. Because tote bags are durable and easy to use, they’re ideal for shopping, traveling, or storing things. Of course, to get the most out of them, you’ll want to keep them clean between uses, so provide instructions for your customers to help them keep their bags in good condition. If not, you might find that your nice bag has a disgusting layer of grime and bacteria. And no one wants that! So keep it clean and enjoy reusing it time and time again, protecting the environment and adding a layer of convenience to your life in the process.
Customers love them
If there’s one thing customers love, it’s a promotional item, discount, or giveaway. With a reusable bag, you can essentially have all three of those things at the same time. Some customers might do all of their shopping degrees in that case. They are the ideal recipient of one of your suitable totes. Furthermore, customers like to receive freebies. It is part of building rapport with them and making them realize that your company is interested in their business. Promotional items can be excellent loss leaders that translate into exceptional profits down the line. It all depends on how you use them for your marketing initiatives.
They can be great for marketing
Practicality aside, reusable bags are an absolute godsend to marketing initiatives. They offer something for free or cheap, but customers can get around. You can offer them as part of a larger marketing campaign or as a giveaway at any time. This has a double-sided effect. On the one hand, it generates a positive impression on your customers. It’s something free. People like that. On the other hand, it effectively advertises your brand when you’re not actively engaging with it. When people use the bag in public, it showcases your logo and business information, along with anybody who seems interested in the logo to visit you and get a bag of their own. Another great idea is allowing returning customers to reuse their bags at your store for a discount or as part of a larger points-based system. That way, customers can get a discount for continuing to patronize your establishment, and you can give them an incentive to purchase the bags in the first place. It becomes a very advantageous situation for both the consumer and the business that you won’t miss out on.
There’s a lot of variety
When it comes to variety, reusable bags have them in droves. Not only are they made from many different materials, but they can also feature some nice accessories/options. These can include pockets, zippers, and extra compartments. Here are some of the most fantastic options:
- Cotton
- Non-Woven
- With pockets
- Jute
- Hemp
- Clear covers
- Zippered
- Oversized
- Business style
- Two-tone
- Heavy duty
- Recycled plastic
- Polyester
The variety makes tote bags a good deal for customers and can provide endless customization options for advertising your brand. Sometimes, nothing beats the appeal of classy reusable bags to be used as a giveaway (or even as a sale item!) at your company.
They’re better for the environment
Reusable tote bags are better for the environment because they reduce the waste that plastic bags typically produce (which is a lot, to say the least). The problem with plastic bags is that they’re used one or two times and then tossed. Then they end up in a landfill and don’t decompose. That can spell big problems for the earth down the line. Essentially, they become just another layer of pollution in the sediment and negatively contribute to the environment in general. Reusable totes will decompose because they’re made from sustainable materials. That means that when they return to the earth, they return to the earth instead of just taking up space in a landfill. Wouldn’t you instead compost or recycle them instead? Of course, you would! That’s why it’s worth using them for everything from promotions to giveaways. After all, protecting our environment is crucial, and it’s the only environment we have.
