In a recent study, 94% of participants reported that videos influenced their purchase decisions. Video content is taking over the world. You can see an increased push for video content like reels and shorts from companies like YouTube, Instagram, and TikTok.
Within the next five years, 81% of marketers plan to use it in their marketing strategy. A good video content company can help you with high-quality video marketing strategies. You can improve your company’s reach and generate high-quality leads. 83% of companies believe video marketing is worth their time and money.
How video content benefits your business?
Video holds attention
Attention is the most critical resource in the marketing world. If you can keep your audience’s attention for a longer period, you rule their minds. Video content helps in holding the attention compared to other types of content.
Video consumption among millennials is at its highest level. Most people ages 18 to 34 watch videos every day. For example, people prefer watching explainer videos compared to articles.
Video adds value
Online marketers and consumers agree that video helps customers understand their products more efficiently. Video content makes it easy for the audience to understand the context. It is an excellent way to build trust within your community. Good videos end up sharing more than any other content form, and hence it is a perfect way to hold attention and generate new leads.
With new technologies like Metaverse, web3 AR videos will play an essential role in changing the way digital marketing works. Immersive videos will take over, and people will want videos to be highly engageable.
Mobile users love videos
The number of cellphone users is constantly increasing, and people like watching videos on the go. As a result, your video audience keeps growing. Video is now used by 86% of businesses, an increase of 63% from three years ago. According to Google, there are more cell phone owners than TV viewers, meaning cellphone users are more inclined to watch personalized, relatable brand videos.
Compared with women, 27% of men watch branded YouTube videos five times a day.
Highly repurposable
If you create a long-form video, you can repurpose it into multiple content forms. You can break down videos into shorter formats like reels and shorts. You can turn these videos into podcasts and run your podcast channel.
By repurposing the same content, you are making your brand available on multiple channels, attracting more traffic.
Google favors videos
Online surveys found that 99% of respondents enjoyed watching brand video content. Video-related content is increasingly gaining top spots on the search engine ranking page. Google owns a video content company such as YouTube, making it easier to rank videos for related search terms.
Video content makes visitors spend more time on your website. It sends positive signals and builds up your authority. You can encourage potential customers to explore the world of interactive videos, leading to even more action.
Conclusion
A majority of companies are adopting video content. It is easier to consume video content as it’s highly interactive. If your video content is highly relatable and emotional, the chances of it going viral are very high. It is an excellent way to attract potential customers without spending on paid advertisements and PR activities. Investing in content creation can scale your businesses to a new high in this digital age.
