Football is one of the world’s most adored sports – and for a good reason. Would you be shocked if we told you the FIFA 2018 World Cup final had a mammoth spectator size of 1.1 billion?
Of course, the fun didn’t end with just the fans gazing at the players on the pitch. Thousands more placed lucrative bets with the best global bookmakers on liontips.com.
As a football coach, you have the unique privilege of developing the next global superstars and earning a sizable compensation for your hard work.
Unfortunately, most football coaches localize their services by not exploring the digital side of the business.
Ask an average football coach around, and most would tell you their focus is their immediate domain. They would even tell you they don’t need a website. But really?
Think again if you happen to be among these traditional coaches who feel they don’t need a website!
Why football coaching is a business you deserve to earn from?
This article does not argue the ethicality of earning from developing youngsters. But an honest question is: who would foot your bills when you establish these stars philanthropically?
Aside from the passion for building talents, you must also recognize that the viability of your coaching enterprise lies heavily on it taking care of you financially.
And yes, you should essentially treat it as a business too. Today’s biggest clubs pay millions of dollars to agents, coaches, and deal facilitators.
Why?
Because modern football is as much business as it is entertainment.
Next, let us discuss why you need a website to promote your football coaching services.
Potential clients are searching online for your football coaching services.
Insightful statistics from MineWhat.com reveal that 81% of customers research your brand online before arriving at a purchase decision. As you read this, hundreds of potential customers search for football coaching services online.
What would they do when they don’t find you – as in the case where you don’t have a website? They will go to your competitor, who they see online.
According to the legendary Bill Gates, “if your business is not on the internet, your business will be out of business.”
We live in a digital age with over 4.3 billion people on the internet. You may ask, “how easy is it to provide coaching service over the internet?”
The beauty of a technologically driven 21st century is that football coaching can be transacted remotely. At the height of the pandemic, many athletes were training at home to maintain peak conditions with the remote assistance of football coaches.
A great website gives your brand credibility.
Credibility is an invaluable asset in the digital space. You even need more credibility as a football coach to thrive, given the overwhelming number of rip-offs crowding your space.
When prospective customers land on your well-designed website, it shows you are serious about what you are doing, portraying you as an authority in football coaching.
Having no website – or having a tattered website – sends off the wrong signals, making your brand reek of amateurishness. You can’t risk that, can you?
With a stunning website, visitors are thoroughly educated on what football coaching services you offer, the milestones you have achieved, and how effectively you can serve them.
After being fed with such authoritative information about you, they get more convinced about your excellence, getting closer to contacting you for your coaching services.
A great website helps you pull organic traffic.
Who said you shouldn’t be bothered about SEO as a football coach? Here are some mind-blowing statistics.
Every day, billions of queries go through search engines. In 2021, Google received about 8.5 billion searches per day.
The big question is: is your website showing up in the searches of those querying for a football coach? A great website is not just eye-catching; it is well optimized with strategic keywords to pull in organic traffic.
Your blog is also another powerful outlet to consolidate your SEO and amplify the search engine visibility of your football coaching business.
Aside from this, your digital content impacts buyers’ decisions. 75% of buyers affirm that digital website content influences their buying decision.
Make sure to upload authoritative content relating to your coaching services. Videos of training sessions, tutorials, and customer testimonials help.
A website is always there for your customers.
The unfailing accessibility ensures customers are perpetually kept in the loop, improving customer-brand interaction.
Customers can readily access your FAQ page and find answers to their queries without calling you. Even at the end of business hours, customers can yet come to view your stuff on your website. Isn’t this exciting?
It is worth the effort to build a great website as a football coach today.
Indeed your website is your digital home. So shouldn’t your website visitors feel at home when they land on your website? Hell yes!
