Nowadays, every single business sphere.
These programs allow users to store information about customers, sales, products, expenses, etc. This way, they can track everything easily and access any data in a matter of seconds. It also means that employers can always monitor how the company is doing by simply opening a single application.
But why are CRMs even called this way? How do they improve customer relationships with these features? The answer is simple – they allow businesses to provide better products/services in shorter terms. The faster the clients receive what they want – the more content they will be.
Custom CRM solutions also allow entrepreneurs to provide their customers with more precise and detailed information and offer additional services that only become possible because of special software. The most basic example of such quality services is online delivery tracking, always connected to CRM systems.
Custom or off-the-shelf?
If you’re planning on purchasing a customer relationship program for your business, you have two options. The first one is finding a ready product and buying it or paying a subscription fee every month, year, or so. Such systems have all essential functions and some customization options. Enough, they’re made for general purposes and have an extensive field specialization.
On the other hand, custom CRM solutions created by professional services like Develux can provide entrepreneurs with any features they need. It doesn’t matter if it’s a small CRM with a remote database or an advanced combination of different systems and databases aimed at working on thousands of devices and supporting millions of customers.
But why would anyone ever hesitate to order CRM custom solutions if they are made to suit their needs? Well, first of all, many companies simply don’t want to change their workflow and operations to fit the new digital environment. Other reasons include the price of such programs, which is significantly higher than for ready products, and the inability of business owners to see all the advantages of custom CRM software solutions.
So, if you’re still not sure whether you need a custom CRM for your company, here’s a list of some of the benefits it offers.
Benefits of bespoke CRM
Efficiency
As said before, countless processes inside the company can be either improved or automated using such software. For example, some data will be filled in on its own, according to the rules you set. Also, many operations like e-mail distribution, data syncing, revenue calculating, and countless others can be done by artificial intelligence.
You can order a system that will do anything for you, provided it can be implemented into a program. Need constant analysis on the current situation? Easy. Want to know how many customers from a particular category come each period? Not a problem. Or maybe you need a system that will calculate all the data inside the database, visualize the report, and predict future changes?
With a bespoke customer relationship management system, anything is possible.
Profitability
As said before, bespoke software is always more expensive than pre-made solutions. Yet, it’s also more profitable. How is it possible? Well, a program created per your requirements will always perform better and improve the company’s performance.
In numbers, it means more profits and fewer expenses. Firstly, the added quality of the services helps attract more clients. Secondly, you can cut a considerable portion of human resources and financial costs by optimizing daily operations and automating processes.
Flexibility
Being adaptable to the company’s needs is only a tiny part of the custom CRM’s flexibility. Even after the ready product is already in use, it can be adjusted to suit the new circumstances. Let’s say, for example, your company is making a massive shift in its direction and is starting to work in a different sphere.
In this case, a hired service could adapt to the already existing software. Of course, it would require a lot of work, but it’s still possible to save all the previous data and create a perfect foundation for a new database. And the best thing is that it would cost much less than building an application from scratch in most situations.
What’s even more critical is that bespoke solutions can always be scaled up to fit the company’s new size. No matter how many new clients you get and how many new employees you recruit, upscaling your database won’t be a problem.
Precision and accessibility
What’s the worst thing about spreadsheets? Finding the necessary data field in thousands of different pages, documents, and graphs. Right, the simple “ctrl+F” search does help a lot, but sometimes it may not be able to give you what you’re looking for. Hopefully, with a bespoke system, you’ll be able to allocate all the data fields you need.
You, as a client, create an outline of the application. That means you determine where all the data fields are located, what categories there are, how you will be able to customize it, and every single other detail. There are no limits, except for your imagination. And if you don’t know a thing about interface design, specialists from the hired service will gladly help you out and build the most user-friendly CRM on the market.
Also, don’t forget that these programs are designed to operate with your company’s workloads. It ensures that all the information you need will be calculated as precisely as possible, minimizing lags and potential bugs.
How much does it cost?
If you ask any specialist in this sphere about the price for a tailor-made customer relationship management system, the chances are that you wouldn’t get a specific answer. That’s because it’s impossible to predict how much any bespoke CRM would cost. All the characteristics and specifics of such an app change from one order to another.
The general rule is not to expect a price lower than 30000$. This is the cost of the most straightforward software with a basic set of functions. Yet, you should also keep in mind that the pricing may vary depending on the location of the hired service. So, it’s better to analyze the market of the businesses in this sphere and check out all the outsourcing opportunities.
Wrapping it up
A good CRM is the ultimate business tool, especially if you order a system designed to suit your particular needs. So, find an excellent company to build for you, and don’t forget to make all the demands clear and precise. Good luck!
