Importance of video Videos are the most popular communication tool these days due to the ever-increasing use of social media. Video can be remembered for a longer time, and it can give more revenue than other forms of continent available on different social media platforms. The video is the most accessible and most valid mode of communication. It will be interesting to know that YouTube is the largest video-sharing platform globally, where 100 hours of videos are uploaded every minute. This is the primary reason video content is more popular worldwide. Animated video Traditional video making is a lengthy and time taking process. It requires money, time, and expertise, but technology has revolutionized this primary promotion and marketing for the business community. People use it for making and editing videos. Instead of traditional videos, animated videos are becoming more popular in the modern world. These animated videos are more effective as they are easy to make and interesting for the viewers. They are easy to make using simple software tools specially designed for the purpose. These software applications play a crucial role in making videos to broadcast brands' messages worldwide. Tools for making videos Following are some of the tools in the hands of experts and ordinary users to make videos to cope with the needs of the modern world. It is hard for professionals to create videos using the conventional method to extinguish the market demand for videos. So, in this case, software applications are equally beneficial for all the people related to video making somehow or the other. \tAnimaker \tPencil 2D \tBlender \tTupi \tTerragen These tools are best depending on video modes like 2D or 3D videos. Importance of videos for business Videos are the most effective form of marketing and promotion. So videos are the need of every business. Whether it is small or large, every organization uses videos for advertising. 5.4 billion people are using more than 30 media platforms. The media managers and business owners must avail themselves of this chance and convey their brand's message to these people. The use of animated videos saves time and money for businesses and hence enables them to gain more profit with low or no investment to promote business. The videos made through animation applications are safe to use as no one is directly criticized, and the message is conveyed quickly. Unique, original, and amazing videos can be made with just a few changes in the existing videos. Conclusion Due to the ever-increasing demand for videos over social media platforms, videos have become the best tool for promoting businesses. People can use software applications to make equally beneficial videos, just as traditional ones, and these applications are increasing day by day due to their practical use for promotion. Further Reading \t Often Aspects and Everything You Wanted To Know To Become A CFA \t Kohl’s Expected To Get A $9 Billion Bid That Starboard Value Will Be Backed By Starboard Value. \t Trian Partners Creates Stake In The Unilever After Failed GSK Bid: Financial Times.