Driving web traffic to your website is one of the primary goals of the webmasters. There are innumerable ways search engine major and algorithm that decides which web pages must be ranked such as Whitehat SEO. If you are aware of the factors or the parameters that will allow your website to rank better, you will be able to implement the same and this will also ensure your chances of success are better. What are Whitehat SEO techniques? With the help of Whitehat SEO strategies, your chances of ranking on the SERP or search engine result page are enhanced. This is usually done by maintaining integrity as laid down by the TOS or the terms of service. Importance of Whitehat SEO By all means, webmasters must employ ethical SEO optimization techniques because it has been observed that the results obtained by doing so last longer. If you adopt Blackhat SEO strategies, you might rise to the top for a short period of time but most likely you will fall like a pack of cards. So, this is one reason why ethical SEO techniques must be followed. There are no short-cuts to success and even if you have to toil a little, for now, the benefits you reap on a long-term basis are immense.