With research showing that over 79% of adults check their phone first thing in the morning, there’s never been a better time to choose a premium marketing channel for your brand. Keep reading for advice on how to work out which marketing channels are best for your brand and which ones aren’t worth your time.
The top three most effective marketing channels:
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Social media
It won’t come as a surprise that social media is the most useful B2B marketing channel. Good social media content will increase traffic to your website and mailing list, allowing you to reach billions of active social media users every day to help grow your client base.
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Email marketing
Although email is one of the oldest marketing channels, it’s one of the ultimate and most profitable marketing channels. Research shows that 99% of consumers check their emails daily, creating a massive opportunity for increased rates of return on investment.
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Digital Advertising
Digital advertising is so effective because it’s an affordable way of giving potential clients a direct link to your website where they can instantly purchase your service or product. Whether you choose to go with sites like YouTube or Facebook or simply advertise on alternative web pages, you’re guaranteed to increase sales with digital advertising. Use strategies like linear addressable advertising to ensure that you’re targeting the right people through your ad campaigns.
How to choose the most efficient marketing channels?
When it is about marketing, it’s important to remember that it can never be a ‘one size fits all’ solution. All brands have unique goals and visions which can’t be achieved through the same means. Now that you know the top effective marketing channels, it’s time to see how to choose what’s best for your brand.
Set SMART goals
These goals are called smart for a reason – they allow you to set objectives based on what you hope to achieve within a specific period. Specific, measurable, achievable, realistic, and time-bound. If you don’t know what you want, how will you work out how to get there?
Prioritise marketing channels that bring content directly to clients
One of the easiest ways to find out what clients most want and care about is to ask them. User-generated content will engage your client, so let your clients drive your marketing strategy using their voices.
You have probably heard time and time again how powerful word-of-mouth marketing is, but did you know that even a decade ago, over 81% of people reported being influenced by what their friends share on social media?
Measure mileage of the marketing
To ensure that your marketing is going the way you hope it is, uses the following three metrics to measure your marketing channels:
Cost per click: how much it costs to bring customers to your website.
Cost per thousand views: the cost to your brand per thousand views.
Click through rate: the number of people that saw your brand and clicked through to your website.
And there you have it, a short guide on which marketing channels are best for your brand and which aren’t as effective.
