When it comes to social media platforms, most people consider LinkedIn as a place to find job opportunities and grow their professional network. Yet, for businesses, LinkedIn is more than that.
6 effective ways to consider
Over the years, LinkedIn has proven to be a powerful tool, and it’s used to generate new business leads and develop customer relationships through referrals. If you want to gain more leads or referrals for your business through LinkedIn, here are the ways to do so:
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Improve your LinkedIn profile
Is it easy to get visitors to your LinkedIn profile? Converting them into potential customers and leads can be challenging. If your visitors aren’t getting a clear picture of your business, you should have a compelling profile.
If you don’t know where to start, you can use LinkedIn scraper tools to get data from your competitors. You’ll know what information to include in your profile to stay ahead of the competition.
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Post regular updates
Creating a LinkedIn account is one thing, and you need to update it or post something to get noticed by your target audience. Besides, updating your network through your posts is an excellent way to let people know you care, and it also shows that you’re engaged and have many things to offer.
On the other hand, if you often forget to post updates, you can utilize the available LinkedIn automation tools. These can help you maintain engagement and grow more connections that matter to your business.
When posting updates, you don’t always need to create your content. Sometimes, sharing relevant information, articles, and videos related to a niche is all it takes.
Just make sure to avoid being too promotional with your updates. Instead, they must offer some value or experience and should be educational.
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Join relevant LinkedIn groups
Like on other social media platforms, you can create groups on LinkedIn. Ensure your LinkedIn groups are relevant to your niche to encourage your customers or prospects to join the community.
However, if you want to generate leads and referrals or expand your network on LinkedIn, you must also join various LinkedIn groups. Then, try to engage with every professional in the group.
You can post exciting updates and content to encourage discussions about relevant topics. In addition, you can also publish information about the products and services you offer. Your potential customers will see what you share. And through your posts, they’ll start to recognize you as a source of valuable information.
In addition, you can also use these groups to learn about your potential customers and prospects. If most members are active in the groups, try to understand what they share. Learn to discover the common industry pain points and how they want such concerns addressed.
This information will serve as a guiding tool for your lead generation efforts. Also, it will help you create a highly-targeted customized pitch to your prospects while addressing their challenges or pain points.
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Add more connections to your network
LinkedIn has a feature that lists the individuals you may know, providing you an opportunity to increase your potential leads. With this in mind, take the time to add more connections to your network every day. You can also use this opportunity to reconnect with old business contacts.
Furthermore, you can reconnect with your former clients with whom you’ve collaborated before. Then, check if there’s anything you can assist with or add value to. Helping them and your new connections will improve your reputation on LinkedIn. At the same time, you’ll also prove yourself beneficial and valuable to them.
To build your network continuously and increase your reach, always remember to stay consistent. If possible, be active with your updates and avoid a long period of inactivity, and this will help you prevent losing your potential leads and referrals over time.
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Write a recommendation
Getting somebody to write LinkedIn recommendations is never easy since it often requires effort. To better secure a recommendation, consider writing one for your key contacts or clients.
Once they approve, your recommendation will show up in their LinkedIn profiles for others to see. This can be a great chance to increase your LinkedIn account’s exposure to potential leads. Your contacts may also return the favor with a referral or recommendation.
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Create a list of leads
If you want to know more connections that can be potential leads for your LinkedIn profile, it’s an excellent idea to create your list of leads. Fortunately, there are some ways to make a lead list. And one of these is to get referrals from your current contacts for their connections.
Some of your contacts may have a massive list of connections that you can help or work with in the future. To get started, check the list of recommendations of your contacts.
You can introduce yourself by communicating with these individuals via phone or email. You can also send them a message via LinkedIn for a quicker response. Plus, it guarantees a business context.
Although sending an email is a good idea, it’s wise to keep the communication within LinkedIn. And it’s more appropriate than connecting with someone on other platforms. Besides, you’re trying to generate leads and referrals on LinkedIn and not on some other channels.
However, before you decide to send a message to potential connections, always spend time reviewing their profiles first. Then, discover their interests and know if you have something in common with them, and this will warm up your communication when you contact them.
Conclusion
Linked is undoubtedly one of the best social media platforms to generate referrals and leads. While the above strategies will take time and effort, you’ll surely get results once you do it right. Just make sure to use the right tools available on the market. And never hesitate to work with highly-experienced professionals to acquire more leads and referrals on LinkedIn successfully.
