While there is plenty of guidance for businesses wanting to recruit and retain Millennials, this generation is no longer the freshest of faces within the workplace nowadays. Individuals born between 1997 and 2012, known as Generation Z, are only now beginning to enter the workplace and bring new ideas to the table.
Modern workplaces are now preparing for and welcoming this new generation of workers, who offer new talents and abilities to get things going again. Any business trying to attract the top talent must understand what is essential to both Millennials and Gen Z prospects. This is more than just considering the financial side – their interests and beliefs are a huge factor too.
So, without further ado, here are 6 ways to attract more Gen Z and Millennials to your company.
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Encourage flexible working
It’s time to accept that hybrid working is happening and is here for good. Remote working was the only option for workers during the covid pandemic, leaving most employees to work from home for up to two years. Gen Z has adapted to this style of work. It’s the only work many Gen Z’ers know – even Millennials have grown comfortable with this. These two generations of workers will be interested in having the hybrid option of working remotely and in the office.
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Promote eco-friendliness
Millennials and especially Gen Z have grown up in a world where entire populations have become more aware of the impact we have on the environment. Gen Z is more obsessed with the environment and protecting it than other generations. In recent years, many businesses have begun ‘going green’ or taking their carbon footprint and environmental impact more seriously. Connecting your organization with environmental ideals and principles can help recruit and retain the next generation of sustainability leaders in the long run.
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Data privacy
Although Gen Z is the most ‘tech enthusiastic’ generation, it may be a shock that many are pretty wary of the biggest names within technology. They may be confident in utilizing cutting-edge technology, but recent research indicates that they are concerned about how the high-tech sector manages personal data. It may be wise to show potential candidates that your business takes data protection and security seriously.
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Meet their attitudes
Candidates in Generation Z desire a touch of meaning and purpose in their work. Make sure your employment information focuses on workplace happiness by emphasizing how the individual will make an influence and contribution to the company and protecting their assets by offering employee life insurance.
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Encourage diversity
Younger generations care about diversity and expect their companies to feel the same way. Developing a diverse and inclusive culture in the workplace not only makes your business more appealing to younger generations but also improves your business overall.
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Do your research
Attracting more of anything requires a little research, attracting a customer segment or new employees. To attract more Gen Z and Millennials to your company, you need to research what they like, what they look for, and what they want. The first five methods in this list should help you, but doing additional, in-depth research won’t hurt either.
Upon following these 6 ways, a company will really be able to welcome and hold the new generation of workers.
