Healthcare and pharmaceutical units are experiencing ever-growing challenges. This includes the need for increased products and drug launches, increased patient outreach in a highly virtual world, and rapid advances in personalized medicine and therapies.
All of these obstacles need pharmaceutical organizations to get smarter. They must have information about their patients, comprehend how to target and educate healthcare organizations and improve engagement in the clinical and commercial space.
Pharmaceutical organizations can get past these hurdles by increasing connectivity and integrating highly sensitive patient data – at speed and scale. Our blog post will discuss why data integration technology is central in enabling pharmaceutical companies to deliver patient experiences and achieve business priorities.
Why do pharmaceutical companies need to incorporate a data integration strategy?
Data integration enables pharmaceutical companies to consolidate healthcare or patient data and garner insightful information to make proactive decisions and deliver delightful patient experiences. It empowers users to create data connections and facilitate faster data exchange, removing the problem of data silos and ultimately improving collaboration.
Many organizations still rely on point-to-point integration to create data connections. IT integrators need to write long hours of code and execute EDI mapping routines. Reimagining how they integrate complex, highly sensitive data can help pharmaceutical organizations create data connections. Self-service integration solutions have a significant role to play here.
Self-service integration enables non-techies to consolidate healthcare data into a unified database and garner actionable insights. The healthcare data integration takes only a few minutes when a self-service integration platform is used. By leveraging the integrated data, pharmaceutical companies deliver the promised value to patients and top-notch quality patient care.
Here are three ways self-service integration solutions enable pharmaceutical organizations to deliver quality-assured patient care and value.
1. Identify insights from data
One of the most emerging trends in pharma companies seeking growth and innovation is to create data connections between clinical and commercial settings. Increasingly, organizations are relying on artificial intelligence and machine learning to gather insightful information and make decisions accordingly. An example of this could be gleaning insights to understand how patients interact with an organization’s therapies and services. Information like that could lead to increased patient engagement as well as retention. They could also enable officials to understand what specific hospitals they must target or educate. By leveraging a self-service integration, pharma companies can allow non-technical users to create data connections all by themselves. This means they will no longer rely on IT to integrate healthcare data, saving time and money. At the same time, IT can focus on more high-value tasks to facilitate faster innovation and growth.
2. Grow faster through mergers and acquisitions
Mergers and acquisitions (M&As) are one of the fastest ways a company can expand its offerings. And the pharmaceutical industry is no exception. But a transition period where data needs to be integrated into a data lake or warehouse is present with any two merging organizations. With the support of integration, operations do not get disrupted, and the organizations stay compliant with regulatory and governance systems. Companies are handling different sets of applications and systems, and they must have a strong data integration strategy to ensure that they’re streamlining processes.
3. Scale with automation
Automation enables pharmaceutical organizations to reduce the time and effort to deliver patient experiences. And saving so much time and effort allows organizations to save costs and generate revenue. For instance, a sales personnel may go through all details, including fulfillment, order, contract data, customer, etc. This produces inefficiencies and takes away time from other tasks like patient engagement. Automating data exchange between various systems can help pharma companies to create significant value.
Self-service data integration empowers non-technical users in pharmaceutical organizations to consolidate healthcare data, generate actionable insights, and ultimately deliver delightful experiences. Along with that, it enables companies during M&As and fosters scalability, thus enabling improved patient care and faster value.
