For those looking to make the most out of marketing opportunities as a business owner, you can't go wrong with search engine optimization or SEO. Not only does it help ensure that your business gets the brand exposure it deserves, but you can also get the job done without breaking the bank in the process. The fact that SEO is so affordable ensures that even the smallest business has a chance at marketing success. That said, boosting SEO rankings is more than just hiring an agency to do all the work. After all, there are many more ways out there you can push for the success of your business, with explainer video content being one of the most effective. 1. What Exactly Are Explainer Videos? Explainer videos are self-explanatory, and they are video content geared toward explaining various ideas. The topics can range from simple and easy to complex instructions, and the best companies are able to utilize the many advantages of explainer videos without droning on and padding the video. It can seem like any other video content available today, but explainer videos have a special charm. It is especially true for the content that uses a cartoon aesthetic to get the job done. 2. How Do Explainer Videos Affect My Marketing Strategy? Depending on your choice of an SEO company, your marketing strategy could involve all manner of tactics to get the search algorithm's attention and, ultimately, your target demographic. Explainer videos are a vital piece of the puzzle because most people prefer to have video content as a part of their daily routine. Provided the company develops explainer videos relevant to their products and services, you'll likely always have people who watch your content on a daily basis. It's the kind of marketing strategy that gets better as it goes, especially since explainer videos are a great way of keeping people up to speed, especially if there have been any significant changes to the way your products work. 3. How Do I Make My Explainer Videos More Effective? Typically, the age-old saying of less is more works very well with video content. You'll want to give as much information as possible without necessarily bombarding the viewers with instructions. Another way to help make explainer videos more effective is to make them visually appealing, which is why animated explainer videos tend to be more popular. If you're looking to improve local SEO by doing it yourself or getting local SEO services, the explainer video can be made in such a way that makes it more relatable to the locals. The choice of social media channel also matters as it depends on which platform your target audience enjoys. Typically, Facebook and YouTube are the best places to post explainer videos, as they will always have an audience no matter the scenario. However, when it comes to platforms such as TikTok, explainer videos take on an entirely different meaning, as short videos are the norm. In such cases, it might be best to go for relatable content (such as memes) to help push forward your point. Another way to make explainer videos more compelling is the addition of closed captions. Caption services will not only make it more accessible to those with hearing problems, but it also makes it easier for digital marketing services to get the attention of search algorithms. The combination of marketing and explainer videos is highly effective. Further Reading \t How to Build a Winning SEO Strategy \t SEO in 2021: A Guide To Get Your Website Ranking On Top \t How Does SEO For Retail Sites Work?