Before we delve deeper into the strategies, the trends to watch out for in 2022, and a few other essential aspects related to the same, let us start with a very fundamental question, what is voice search?
Voice search means, unlike the traditional way of typing your query in the search box of the various search engines, your search verbally by speaking out the term you are looking for. You can carry out a voice search over a smartphone, personal computer, or any smart device.
Voice search optimization – What are the different trends in 2022
As many as 3.25 billion people across the globe use voice search with the help of their voice-activated search assistants. Voice interfaces are evolving rapidly, and there has been significant growth in many sectors, prominently in healthcare and banking. Voice search marketing has played an instrumental role in the development and success of many business entities.
Here below, let us discover as many as five trends to watch out for in 2022.
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Voice push notifications
Voice notifications serve as helpful tools that let users use their devices effectively. They are unparalleled for information, promotion, and reminders. Push notifications help businesses connect with their clients and prospective leads since voice search advertising is an essential marketing tool.
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Voice search for local search will increase.
More and more users are turning to local searches. Local search will thrive to finding local locations, restaurants, healthcare facilities, and more. You could always turn to voice search optimization services to get the best results.
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Smart speakers and voice search
A smart speaker will be able to control your searches through a voice-controlled virtual assistant. This feature is expected to flourish with the introduction of the 5G network.
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Improvement in ML and AI voice search
Artificial intelligence and machine learning have changed how voice search is carried out. One of the classic examples of the same is Google RankBrain which has been designed in such a way that it can recognize words and phrases and return the most relevant results.
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SEO and voice search
Voice search efforts will all go in vain unless you optimize for voice search. As a business entity, if you want to attract web traffic, you will not get the relevant results unless you optimize the same.
What strategies will you adopt for voice search as a business owner?
The best strategies for voice search optimization
Check out the same here.
- Assess your customer type and device behavior
- Consider those keywords that are of a conversational tone.
- The content you create must be persona-based and enticing
- The content you provide must be equipped with Schema markup
- Develop content pages that have FAQs or Frequently Asked Questions
- While you think mobile, you must think local
You can apply the above voice search strategies for your business and see an uphill trend in the long term.
