During the pandemic, we find ways to express ourselves. Different people have different ways of expressing themselves. In your business, you also need to express your ideas and services. Vlogging, video blogging, and podcasting are the most popular ways nowadays.
Podcasting, what are the advantages?
Here are some of the advantages of using podcasts!
Easier to use
Since it uses audio, podcasts are easier to use compared to vlogs. It is because you only need to hear it to indulge its contents. You can listen to it while you are outside, inside, or even in your restroom!
Do you need to let your customers see your product for your business? Or do you only need to let them know by letting them hear it? These are the questions that you must ask yourself as a business owner.
It shows your personality
Since you are using audio, you can connect to your audience with more depth. It also establishes your personality to your audience. For example, what kind of business do you have? What kind of business owner are you? These are some of the questions that your podcasts will answer.
Listeners are growing
Based on Edison Research reports, the number of podcast listeners is growing, and it started from 18% to 44% in 10 years from 2008 to 2018. This shows that your business can create more customers with podcasts.
Disadvantages of podcasting
When there are advantages, disadvantages also arise. Here are some of the drawbacks of using podcasts.
It has complications
Of course, there are also drawbacks to podcasting. Utilizing podcasts is not that easy to record high-quality audio and keep everyone’s energy at the same level to make it entertaining. It would be best if you created a suitable setup for your recordings. You can also use a schedule for your guests. Do not forget that you need to hire an audio engineer or even have little knowledge of technologies.
Make sure that you saved your recording in the correct file type. For example, you can covert MPEG to MP3 by Transcribe Wreally. Transcribe is an online transcription machine but also offers a secured online converter.
You need to commit to it
One of the best suggestions of famous podcasters is commitment. You need to commit to your podcasts, exert effort and do some innovations to your craft. However, make sure that you know your limits and do not venture into topics far from your brand.
What are the advantages of Vlogging?
Know that you know all about podcasts. Let us venture into the world of vlogging. Here are some of the advantages of using vlogs:
More time for you
Let us move on to vlogging. Here in vlogging, there are advantages. One of the advantages is that you have more time, which means that you have more time to execute and prepare for your vlogs, and it is because it is easier to do.
Within these vacant times, you can prepare or do other things. You can innovate and learn different things, practice your hobbies, or do other things.
You do not need to be an expert
Vlogs are easier to do than podcasts because you do not need more preparations to execute your vlogs. Of course, there are still preparations that you must do, but it is not tied to technology that much. You only need to know a site for publishing, and you also need to know how to record from your device.
It is text-based
Vlogs are easy to do because it is text-based. You let your audience see and hear information from a text-based source. You need to make sure that your source is legit and trustworthy. It is crucial to avoid giving misinformation to the public and your listeners.
While filming your vlogs, you can also add texts. Then, of course, you can do it live, but you must also practice avoiding these kinds of mistakes.
Less time for your audience to enjoy
Short videos are good based on the famous video shorts within big video companies. So, it might relate to the newer generation fond of short-time entertainment. But it is essential to note that newer audiences are always a great target.
Compared to podcasts, vlogs are way shorter than them. Since you are using video, the quality of your vlogs has ties to it, and it means that you must have a tolerable video camera for your audience to enjoy its recordings.
Another factor that comes into this topic is boredom. People tend to be bored when the content they consume is too long. You need to be concise and clear about your message with your vlogs. Keep in mind that your brand depends on your vlogs. Have a great script to avoid mistakes that you will regret.
Drawbacks of vlogging
The disadvantages of vlogging include:
Must be a good writer
Like blogs, you also need to create good content for your vlogs. You do not video yourself explaining random stuff, and you need to make it educational and informative. Have a good flow within your vlogs to avoid boredom and loss of audience. Make sure to avoid sensitive topics since it attracts sensitive listeners. If you create a mistake in these topics, your brand might suffer the consequences.
You need to learn a publishing platform.
As stated earlier, you need to learn a website that publishes your vlogs. It can be many sites, or you can only upload to a famous one like YouTube. You need to know how to use it and how to manage it. You do not only upload for the sake of uploading, and you also need to manage your profile.
Some people do not have technological knowledge, but it is easy to learn a site.
So which is the best for your brand?
There are different advantages and disadvantages of podcasts and vlogs. You need to weigh them based on your brand. Do you want to make your brand famous for its physical form or idea? You need to make sure that your brand has a great way of using this particular method. It is because people might not know the true capabilities of your brand if you use the wrong techniques.
You can also decide to do your own research regarding Vlog or Podcast to more about it. If you decide to start a podcast after doing some research, make sure to visit https://melonapp.com for everything you’ll need to get your podcast up and running.
