Keywords and backlinks are the pillars of Search Engine Optimization (SEO). It is critical for driving website traffic while enhancing visibility. Keywords are the lifeblood of SEO. The choice of keywords plays a defining role in determining the success of SEO campaigns. Similarly, backlinks are also crucial for SEO as these help the interconnectivity of websites via anchor text. Ahrefs is a well-known name in the SEO world that has become famous because of various online tools by the same name meant for keyword research and checking the authenticity of backlinks. Keywords create the vital link for connecting website visitors to SEO and help websites gain prominence, which enhances visibility. Moreover, keywords are responsible for assisting websites to earn higher rankings in search results. Since high-ranking websites garner maximum attention, choosing the right keywords for website content is critical for increasing website traffic.
Ahrefs – A Keyword Research Tool
Searching for keywords without the help of a keyword research tool is a wasteful exercise because it does not help to identify the most relevant and popular keywords. SEO experts use the Ahrefs keyword explorer, considered the most complete keyword research tool, to identify the most valuable and relevant keywords that strengthen the SEO campaign. However, brainstorming sessions are the first step in keyword research, followed by keyword research tools. To gather hints about keywords, focus on topics relevant to your website, industry, or business. Focus on the problems faced by consumers interested in your website or business and highlight the probable solutions that can provide hints about relevant keywords. You can use the keyword research tool based on the list of keywords derived in the process.
Features of Ahrefs Keyword Explorer
Among several features of Ahrefs’ keyword explorer, here are a few you should focus on.
The Ahrefs keyword explorer has a more than 7 billion keyword database and can throw up thousands of keyword suggestions. To stay current, the tool undergoes monthly updates so that you can find the most trending keywords. Besides presenting a list of keywords, the tool also indicates the search volumes of these keywords to allow users to make a well-informed decision. While high-volume keywords seem most effective, the competition is high, too, and it might not be easy to rank for these keywords. Balancing between the keywords and their search volumes should help identify keywords that are most effective in driving traffic and improving the website’s ranking.
Keyword Difficulty Score
In addition, the keyword explorer displays the Keyword Difficulty Score for every keyword. Keyword Difficulty Score indicates how difficult it would be to rank for any chosen keyword concerning the top-ranking pages. With the help of Keyword Difficulty Score, you can identify keywords that perform well without facing too much competition.
Clicks Metric
Although high-volume keywords appear most effective, it is essential not to consider search volumes of keywords alone when choosing them. A high volume only sometimes translates into a higher number of clicks because volume relates mainly to the visibility of keywords or the number of times they appear in searchers. Ahrefs keyword explorer is the only tool that, besides showing volumes, also highlights the number of clicks on keywords, referred to as the Clicks metric. By combining volumes and clicks, you can identify the keywords that have the highest potential to serve your purpose of driving traffic and achieving a higher ranking.
Backlink Checker
Another important SEO tool is Ahrefs’ backlink checker. It helps to ascertain the quality of backlinks you can pick up for linking to your website. Alongside keywords, backlinks are the mainstay of SEO campaigns that help websites build authority and gain higher visibility. Ahrefs offers a free backlink checker to attract users by allowing them to test the tool’s capabilities so that they can later subscribe to the premium tool with more features. The tool derives power from the best database for backlinks across the SEO industry. It remains updated with a periodic backlink index that refreshes every 15 minutes.
The backlink checker can help to identify all the referring links and domains that point to different pages on your website. The information helps ascertain the quality of backlinks so that you can connect with websites that have high domain authority and can enrich your website.
Ahrefs keyword and backlink checker tools are the obvious choices of SEO experts for launching the most effective SEO campaigns.
