With so many people desperate to be heard, it can often be hard to stand out from the crowd. Often the best way to stand out is to do something as unique as possible. Here’s a look at the most unique ways to make yourself known.
Wear your message on your clothing
Often one of the hardest parts of making yourself known is to make that initial first interaction with someone. Many people describe this moment as breaking the ice, as it can feel like it takes a lot of effort to chisel through that awkwardness of speaking to a stranger. You might think the only way to break this awkwardness is to think of something clever to say. In fact, a much easier way to break this ice is to wear exactly what you want to say on your clothing for everyone to see. If you’re wearing a piece of clothing that has your brand on, people will know exactly what organization you’re representing before you even opening your mouth. This might even mean more people are encouraged to start a conversation with you rather than you having to start all of the conversations. The more unusual the clothing, the more you’ll stand out. For example, custom made socks with your brand logo on them are a great way of grabbing people’s attention. Just make sure they’re as bright and on the show as possible as often as possible.
Tell people your message rather than type it
If you’re putting together a website, you might think the best way to let people know about you or your brand is to write a few paragraphs explaining yourself. The only problem is that it can often be difficult to convince people to read this text. A much better way of getting your message across without forcing somebody to read a large amount of text is to simply tell the person instead. By filming a video of yourself talking, recording some audio, or even creating an animation to demonstrate what you do, you’re more likely to get your message across to a potential customer or client. If your media plays as soon as they click onto your website, you’re engaging them and grabbing their attention before they have time to decide whether to click off your website or not.
Don’t follow the crowd
Another great way of making yourself known is to simply do something completely different from what the rest of the group is doing. For example, if you go to a conference, it’s highly likely that most people will simply set up a table with a banner behind them and maybe a few leaflets for people to take. As all of these tables look the same, it’s hard for organizations to stand out enough to encourage people to start a conversation with them. That’s why it’s so important for your brand to do something different. Whether it’s something as simple as having a big screen playing footage of your organization or something completely out of the ordinary like hiring a circus entertainer, make sure people have a reason to remember your organization.
