The size of the cross-border ecommerce market is projected to be $1.21 trillion in 2025, and it’s expected to reach $1.84 trillion over the next five years.
So, it’s hardly surprising that 59% of online shoppers worldwide buy products from sellers in other countries, while 35% of shoppers do so every month.
However, recent studies reveal that approximately 76% of people who frequently buy products online prefer to purchase items from sites in their native language.
Ecommerce localization is the bridge between these two trends because it enables businesses to expand beyond their domestic markets while meeting the linguistic and cultural preferences of each new market.
Let’s dive deeper into the world of ecommerce localization and explore why localizing product listings is the cornerstone of a successful marketplace expansion strategy.
What is ecommerce localization?
The process of adapting the offers an online seller wants to place on an international market is often confused with ecommerce translation.
Ecommerce localization is a much broader process that encompasses translation, but also includes price and product size conversion, attention to cultural nuances, providing the preferred local payment methods, and, in some cases, even the visual makeover of the seller’s product listings.
Ecommerce localization services, such as Webinterpret, automate the localization process to help sellers save time on converting product prices, optimizing their product listings for domestic and international marketplaces, and ensuring that their product listings are accurately translated.
The key benefits of these services are:
- Better visibility on international marketplaces
- Faster growth in a target marketplace
- Higher conversion rates
- Improved customer retention rates
Hence, ecommerce localization services benefit businesses considering expanding their operations to new digital markets by allowing them to streamline the localization process without compromising the quality of translations or neglecting the cultural differences.
Localization as the driver of cross-border ecommerce
Language affects the purchasing decisions of online shoppers.
Even though lower prices are the most common reason consumers search for products beyond their own country, language still plays a significant role in their decision-making process.
A considerable portion of online shoppers doesn’t feel confident interpreting a product’s technical details in a foreign language, which often leads to hesitation and ultimately prompts them to consider offers in their native language.
Incorporating ecommerce localization solutions into their daily operations enables digital merchants to address this issue while also ensuring their listings are correctly optimized for search engines.
So, aside from allowing online sellers to expand their audience, ecommerce localization services also simplify the process of listing optimization for search engines in different languages.
Read also: https://ventsmagazine.co.uk/choosing-the-best-ebay-software-for-sellers/
Using ecommerce localization services to power your marketplace expansion
eBay, Amazon, and other online marketplaces are becoming increasingly saturated as millions of sellers compete for each customer’s attention.
At the same time, the cross-border market is growing rapidly, as the number of online consumers purchasing items outside their home country is steadily increasing.
Consequently, ecommerce localization services are essential for sellers expanding their operations beyond their domestic marketplaces.
Utilizing these services frees sellers from repetitive tasks, allowing them to focus on expanding their presence in a new market without worrying about the accuracy of product listing translations or incorrect prices.
Most importantly, the ecommerce localization solutions help sellers establish trust and brand loyalty by allowing them to create offers in the language their target audiences understand.
