About Company
- Ubisoft, a French company was previously known as “Ubi Soft Entertainment SA”. This video game company has its headquarter in the suburbs of Paris- Montreuil.
- This biggest and independent game publishing company created games like Rainbox Six, Ghost Recon, Assasins Creed, Just Dance, Watch Dogs, etc, and now has a global presence.
- This young start-up was founded in 1986 and since then for development used a strategy that is unique. In Britanny, at the chateau, they gathered young game developers who further came up with innovative notions.
- The mission of Ubisoft is to deliver a memorable and original gaming experience on all famous platforms.
- It earns revenue by providing services like publishing and developing to third parties, software license issuing, and selling gaming software.
- Starmedia, JeuxVideo, Saraiva, NewEgg, Playspot, Humble Bundle, Origin, GamesPlanet, Games Rocket, Costco, Walmart, Amazon, etc are its key partners.
History
- Gerard, Michel, Claude, Yves, and Christian, the 5 sons of the Guillemot family, took over the mail-order firm in France by their parents.
- It was in their 20’s when the brothers focused on computer accessories and hardware and that is how Guillemot Informatique was founded. It was then they realized the opportunity they can get if expanding the hardware line.
- Ubisoft, a second firm that dealt with computer software was founded by them in 1986. Foreign titles were imported by them and further distributed to the French retailers. By 1988, they further developed their business and started dealing with Electronic Arts, Sierra, Microprose, and Novalogic.
- They got the license for France by vendors and in 1989, in England launched the first global subsidiary which was later expanded in the USA and Germany.
- It was then that Sega and Nintendo in the gaming industry began to spur and that is how Ubisoft Games came into existence and now are one of the leaders of the global gaming industry. At that time, they added Star Wars and street racer to its lineup.
- In 1993, the company got a license for developing software for the gaming platform of Sony and Sega, and the very next year, Ubisoft had its own house for production. Rayman was the first game unveiled by Ubisoft and by 2001 it has a sequel and more than 6.5 million copies were sold globally.
- The company has made a lot of acquisitions since then including acquiring Sinister Games, Red Storm, Blue Byte, etc, and has its presence in more than 55 countries including China, Canada, Australia, and India.
Ubisoft’s Business Model
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Customer Segments
The business model of Ubisoft focuses on the mass market and do not differentiate between customers of different age group or background.
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Value Propositions
Status/Brand, Cost reduction, and accessibility are the key value propositions of Ubisoft. It offers a wide range of options. By providing deals, the firm reduces costs and the Ubisoft club members get to earn “units” based on them playing games. Not only that, but Ubisoft is the third largest video game firm that is independent as well.
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Channels
Online and physical retail stores are its main channels. It further promotes by attending conferences, through social media, advertising on TV, and online.
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Customer Relationship
The nature of Ubisoft is basically “Self-service.” The services and products are used by customers with minimum or no interaction with the firm’s employees. The answers to common questions or FAQs are already there on the website. The ones with Uplay accounts can get customer support and personal assistance though.
Ubisoft’s Values and Working Principle
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Started Small
Ubisoft started with the 5 brothers coming together but today has more than 19,000 employees around the world. Their parents had a business of agriculture trading but the brothers brought the business to a new height by focusing on the software industry.
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Think Big
The brothers always preferred a work environment that respected and welcomed everyone. Not only that but it has encouraged, workers, to think big and from an entrepreneurial perspective.
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Worldwide Gaming Pioneer
Ubisoft began expanding to 55 countries including china, Canada, and Romania in 1990. It was able to keep up with the growth in-game market because of internalization. Even today they continue to evolve and learn a new skill, to grow.
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Adapting
Ubisoft has always been famous for adapting and coping up with the changing advanced technology. To adopt the consoles need in 1995, the company came up with Rayman characters without legs or arms. And it is because of evolving technology and adaptability the company came up with Just Dance, a video game that is music-based. It even adapts and works according to the development in its industry as seen in Assasins Creed, Ghost Recon, Far Cry, etc.
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Encouraging People to Flourish
The freedom to design and imagine thrives in the environment of Ubisoft. They believe that it is only through constant expansion and achievement of their potential, space can be protected. It is because of this that the team is able to come up with video games that are a source of entertainment as well.
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Maintaining their Independence
The company is proud of making games that are surprising and unique. And they know that it is their independence that allows continuous development, growth, and adaptability. The company and a team, as a whole, know how learning and creativity exist because of freedom.
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Working Towards a New Prospect
The brothers or the founders are inspired by the belief that by combining talented and empowered people with technology, one can bring maximum potential. They continue to expand television and film and partner with firms like Amazon, Netflix, Google, Apple, etc. They continue their research in Ai by partnering with Station F and many more. The company has come a long way and is continuing to reach a new milestone.
