Social media marketing is here, and it’s not going away. With almost the entire world on their phones and other mobile devices, businesses have taken on a new form of marketing — social media branding.
One of the most effective platforms for businesses and professionals is Twitter. With over 145 million monthly users, you can be sure that your tweets and retweets are reaching people.
So how can you get started? We’ve created a guide specifically for those wishing to use Twitter for business purposes. Keep reading to learn how to create your professional business Twitter account.
Profile picture & bio
Your Twitter profile picture and bio help establish your business or personal brand, and can help establish credibility if done right. We recommend taking the time to get a professionally shot photo, like the one used in Guneet Banga’s Twitter account.
Our tip is not to overthink it and simply describe your business or who you are. You have just 160 characters to say it, so be sure to get in the essentials.
Keep your tweets relevant
We don’t necessarily mean “relevant” in terms of tweeting about things that are trending on Twitter. We mean that you should post things relevant to your business or career.
For example, a corporate Twitter account for a restaurant could tweet about new dishes they serve and special deals. These tweets are relevant to the restaurant’s business and provide content that appeal to its audience.
Tweet visual content
According to this Twitter Business Guide, 97% of users focus on tweets that contain media, such as images, gifs, or videos. The file you attach to the tweet will catch people’s eyes, resulting in more people reading the tweet.
Taking our earlier example, a restaurant’s Twitter account would probably send images of their food with nearly every tweet they send. This could attract customers to their restaurant in addition to helping them gain Twitter views.
Create goals
Setting goals for your social media accounts is a great way to stay motivated. Setting goals allows you to track how well your Twitter account promotes your business/brand.
We highly recommend making your goals tasks that are achievable. “Going viral” is not a goal you should make, for example. However, something like increasing how much traffic you’re generating for your company by two or three percent would be a very achievable goal.
Create a schedule
A key component to growing your business on Twitter is consistency. Once a day could be right for you, or once a week — it all comes down to what you do and your target audience.
You must plan what to post so your Twitter stays on topic. With your schedule, you can decide on posts months in advance and not worry about cramming for a Christmas-themed tweet on the 25th.
