Steve Jobs, an American businessman, is the face of APPLE and represents generations of users who follow his creative mind. His market capitalization strategies have benefited everything around us be it computers, smartphones, and made APPLE the best tech company. According to Steve, a product should be excellent to use. A product with a high-performance level, great quality, and excellent marketing strategies and packaging too. He said: “It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do. So you can’t go out and ask people, you know, what the next big thing. There’s a great quote by Henry Ford, right? He said, ‘If I’d have asked my customers what they wanted, they would have told me ‘A faster horse’.” With the growing technology, the customers constantly need an upgraded product with new features and focus on technological advancement. So, it is important to constantly involve yourself in innovation by thinking outside the box and as well as user friendly. His products and legacies both were iconic. Through his mastermind, not only did he reinvent apple but also redesigned the pre-existing products in the market. The article explains the strategies that helped Steve to make it the best company in the world by market capitalization. The article explains the strategies that helped Steve to make it the best tech company by market capitalization.