With all the commercial holiday noise, getting your message across can take a lot of work. Online consumers are inundated with thousands of advertising efforts daily, many of which appear in their Facebook feeds or are pinned to their walls on Pinterest.
To increase your brand’s visibility, you need to be familiar with your industry’s trajectory, user expectations, and the most recent algorithmic developments. A social media agency London can help you get ahead on all these fronts.
Getting down to the matter at hand, there is no better time to binge shop than during the holiday season. To leverage this, your company must increase its online presence and accurately portray its competitive advantage to increase sales. Below are ten helpful tips that might help you increase your conversions.
1. Seek connections, not only followers
We can spend all day debating whether or not the number of people that follow your brand represents vanity. However, if you have a hundred followers who actively participate with you and your content, you have ten thousand times more value than you did before.
It’s a cliche, but it bears repetition: remember to put the “social” in “social media.” The sheer beauty of social media is that it allows you to connect with followers instantly, no matter where they may be located.
2. Holiday greetings customized for loyal customers
Customized holiday greetings sent to loyal customers are a great way to express gratitude for their continued support throughout the year. Sending an e-card may seem like a frivolous action, but it can boost sales. Because social media allows consumers a platform to share their opinions, positive feedback about your product or service could lead to increased sales.
3. Utilize holiday hashtags
To reach your intended audience, you should use trending, holiday-related hashtags. Hashtags are a tried and tested way to get your content in front of individuals searching for your brand or business during the busy holiday season.
4. Run contests/giveaways
You can enhance interaction, gather user input, keep your audience entertained, and keep them coming back for more by making a poll and sharing the results on social media sites like Facebook and Instagram. A fantastic way to increase engagement and exposure on social media is to incentivize followers who post targeted promotional content.
5. Create a graphical representation
You may demonstrate that your company is engaged in the holiday season by including holiday-themed graphics in your social media posts. To have appropriate and high-quality photographs available during the holiday season, it is a good idea to create them in advance.
6. Automate the right way
Automation is currently all the rage in the marketing world, and for a good reason. But you can’t just leave your social media accounts to post automatically and hope for the best.
Mass auto-replies, for instance, are no longer used since they are usually perceived as disingenuous. However, content automation in scheduling and curation is entirely acceptable. Just don’t do that when answering queries from actual customers.
7. Optimize your accounts for engagement
Don’t be afraid of optimization as a first step. In contrast to search engine optimization, there isn’t much of a technical aspect to social media optimization. However, adding relevant photos, keywords, and content can approve profiles.
A brand’s Instagram bio is a great place to promote sales, share a brand-centric message, and increase brand awareness.
Here are a few tips for improving your social media profiles:
- Searching for and including pertinent keywords in your profile.
- Promoting your business by spreading industry-related material and tagging it with relevant hashtags and search terms.
- Increasing your brand’s visibility by connecting with influential figures in your field.
8. Utilize trending topics
There is always an opportunity for brands to create timely content through breaking news, trending hashtags, or the most recent joke. This is a fantastic chance to capitalize on the interest in a current fad and demonstrate your brand’s unique character.
By way of illustration, familiarity with hashtags and their inner workings can stimulate ideas for timely themes on which to piggyback. Never risk alienating your listeners by being overtly contentious.
9. Use tools to monitor your activity
People who complain about the lack of return on investment (ROI) from society probably need to give society the attention it deserves.
Marketers should approach social media with the same level of attention they use to the mountains of data they collect from Google Analytics. You may get a detailed breakdown of your social media audience, most popular posts, and other metrics with the help of any number of analytics tools. Using these metrics, social media may become more of a science and less of a guessing game.
10. Utilize customer feedback effectively
Encourage dialogue on social media by telling followers their opinions will matter. To elicit a thoughtful response rather than simply asking a question. If you want to improve your marketing strategies, consider the following suggestions based on input from your fans:
- Design a holiday-themed Pinterest image using fan quotes.
Get your customers to send their best Christmas sayings or testimonials about how much they appreciate your items. Get behind one (or many) and share them on Pinterest.
- Solicit feedback from your most active followers by having them share their experiences as testimonials on your Facebook page.
You should keep track of the fans that engage with you the most on social media sites like Facebook and Twitter. Inquire about their favorite aspects of working with your company or what they enjoy most about their experience.
In the end
Enjoy yourself while you’re at it! The whole nature of social media is to encourage participation and discussion.
Propagate your brand’s message in a way that compels your target market to interact with you, learning more about you and your products and services and spreading the word about what you’ve got to offer.
Remember, the holiday season is a great time to spread cheer and goodwill by sharing humorous, heart-warming, and inspiring content with your audience.
