They say a picture is worth a thousand words. However, when it comes to using images online, what you chose not only speaks volumes about your brand but can also help you connect with your audience and drive your marketing efforts. That’s why it is crucial to select and use the right images online.
But how do you use images effectively online?
Five Tips For Using Images Effectively Online
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Use relevant images
Images are meant to break the text monotony and give site visitors a visual example of what your content is all about. It would be such a waste if what the images display does not match your content.
For instance, if your page is about digital marketing, putting an image about home maintenance won’t do your content any good. Instead, it will bring confusion to your audience and may result in an increased bounce rate.
So, don’t just use images for the sake of it. Take your time to research and find images that add value to your text.
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Convert images from pdf to jpg before using them online
PDFs are excellent for storing photos that contain text. Nonetheless, you need to convert your PDF files to JPG before using the image on your website, email, or social media page.
Luckily, you can find a wide range of conversion tools that can help you convert your PDFs into images via your mobile device or desktop computer whenever, wherever! The best bit is that most of these tools do not require any special skills to use and guarantee 100% security because they don’t keep any of your data on file.
If you are not sure how to use PDF converter software, you can try out different free online resources on how to convert PDF to JPG and discover how quick and easy it is to convert your PDF files.
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Quality over quantity
Stock photos are essential, especially for quality and professionalism. But it would help if you added a few personal touches to your images for authenticity.
A good way to do this is by capturing original photos, particularly when describing your products or staff. Doing this gives your audience a visual representation of what your brand is all about.
Additionally, focus on the quality of the images you use. If you are not a great photographer or do not have the right equipment, entrust the task to a professional photographer to ensure professionalism. Prioritizing quality over quantity is key to becoming a successful content marketer.
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Avoid gifs
GIFs are fun and, therefore, form an easy way to capture your audience’s attention. But that does not mean all GIFs are legal. They are copyrighted, and you could easily find yourself in trouble with the copyright holders of the original video.
If you have to use them, make sure you get a written release from the individuals appearing in the GIFs to avoid possible strikes. But that is certainly too much work for an online image, which is why they are better avoided.
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Crop images to draw attention
Regardless of where you want to use the image online, it is always a good idea to draw as much of the audience’s attention to the main focus of the photo. You can do so by cropping the pictures to take out any irrelevant content. So, before you use that image online, decide what you want to convey with the image and put it at the center of things.
Final Thoughts
Images are the key to creating interesting and engaging content. Using the right images properly will not only help you build an effective brand but will ensure that you connect with prospects and customers better.
