Name cards, which are quite similar to business cards, are as current today as networking is. Both are necessary for business development, and through the exchange of information and contact data, it is possible to start relationships that can become businesses. It is important to mention that name cards are part of two fundamental aspects to formulate and maintain the image of a person, company, organization, or public institution. You should therefore have it done professionally.
Visit kiasuprint.com for the best name card printing service. When designing name cards, it is important to work on formats that are easy to print. To help you in this task, we offer you some tips for printing name cards.
Invest in a Corporate Image Manual
If you still do not have a corporate image manual, even if your company is constituted only by you, do not hesitate to invest in one. The manual will always help you maintain consistency between the creation of your logo, the colors used, and the font, among other aspects, with your core business or business practice.
Having a manual will not only help you in the development of your cards but also for all the applications that you sign with your brand, such as letterhead, website, email signatures, etc.
Select the Size of Your Cards
There are at least four-card sizes considered standard, ranging from 85 x 55 millimeters, used mostly in Europe. 3.5 x 2 inches, used in the US and Canada. 90 x 50 millimeters, used in some Latin American countries, including Mexico. And 90 x 54 millimeters, used in Asian countries. This differs from the resolution size, which must be 300 dots per inch or dpi. This will ensure sharp images that are not distorted or pixelated.
Not All Cards Need to Be “Rectangular”
The cards do not necessarily have to have a specific measurement, such as rectangular. There are cards in the shape of the company logo or elements related to its practice: a tooth for dentists, a wrench for a mechanical workshop, or a spotlight figure for an advertising agency.
To determine the size or shape of the card, you must consider two basic elements of your communication strategy:
- Who are you going to deliver your cards to? You should consider whether your audience is creative, young or innovative, or a conservative and corporate audience.
- The purpose of the card, you want it to stand out among all the cards that are in the cardholder of your target audience, or you just want to make your contact information known.
Prepare Your Files Before Sending Them to Print
You must locate the difference between digital and print colors. When making sketches, we often work on digital files that by default have the RGB color code, while printers base their colors on four-color or CMYK code. For this reason, when sending a print, sometimes the color differs between the screen and the sheet of paper.
To counteract this problem, you can use a Pantone to minimize the fault. This determines the printing color as a universal language.
