About Company
Tim Hortons Inc., usually called Timmies or Tim’s, is a Canada-based international fast-food chain. Established in Toronto, the fast-food chain serves doughnuts, coffee, and other types of junk food dishes.
Tim Hortons is the biggest prompt-delivery restaurant chain in Canada, with 4,949 fast food joints in fifteen countries as of 2nd March 2022.
In 1964, Jim Charade and Tim Horton set up the fast-food chain in Hamilton, Ontario. Both were hockey players from Canada and made it possible following a preliminary undertaking in hamburger eateries.
In 1967, Tim Horton collaborated with Ron Joyce, a venture capitalist, who took up the company’s reins once Tim passed away in 1974. Ron amplified the business into a multi-billion dollar dealership.
In 1966, Jim quit the company and temporarily returned in 1970 and 1993-1996.
On 26th August 2014, Burger King decided to acquire Tim Hortons at a valuation of US $11.4 billion. Subsequently, the two fast-food chains became Restaurant Brands International Subsidiary companies, a US-Canadian holding company, on 15th December 2014.
3G Capital, the Brazil-based venture capital company, is the primary stakeholder of Restaurant Brands International.
When was Tim Hortons Set Up?
Tim Hortons was set up on 17 May 1964, 58 years back.
Who is the Founder of Tim Hortons?
The founders of Tim Hortons are Jim Charade and Tim Horton.
Which Area does Tim Hortons Serve?
The company serves the following countries:
- Egypt
- Canada
- Oman
- Bahrain
- Kuwait
- Saudi Arabia
- The United Kingdom
- United Arab Emirates
- Philippines
- United States
- Mexico
- Qatar
- China
- Spain
- Thailand
Where is the Head Office of the Company Based?
The company has its central office in Toronto, Ontario, Canada.
What Type of Firm is Tim Hortons?
Tim Hortons is a daughter company.
What are the Products Offered by Tim Hortons?
The products provided by Tim Hortons have listed below:
- Smoothies
- Coffee
- Doughnuts
- Tea
- Sandwiches
- Beigels
- Breakfast
- Wraps
To which Industry does Tim Hortons Belong?
TH belongs to the restaurant industry.
In which Name was TH Known Previously?
Previously, TH was known by the following names:
- Tim Donuts Limited
- Tim Horton Donuts
- The TDL Group
How Many Employees Work for Tim Hortons?
The restaurant chain employs more than 100,000 people across the world.
How Many Locations does Tim Hortons have?
As of March 2, 2022, the company has 4,949 locations.
What is the name of the Parent Company of TH?
Following are the names of the parent organizations of TH:
- From 1995 to 2006 – Wendy’s
- From 2014 to the present – Restaurant Brands International
Tim Hortons locations
Till December 31, 2018, there were 4,846 Tim Hortons fast-food joints in 14 nations, comprising 807 in the United States, 3802 in Canada, twenty-five in the UK, and 29 in the Middle East.
Menu of TH
The first outlets of Tim Hortons provided just two items – doughnuts and coffee. However, the menu has diversified now and includes the following:
- Tea
- Coffee (iced cappuccino, flavored cappuccino, as well as iced coffee)
- Soft drinks
- Hot chocolate
- Baked items, like muffins, doughnut holes (marketed as Timbits), tea biscuits, croissants, rolls, cookies, bagels, and danish pastries
Recently, the Tim Hortons restaurant chain has hyped the dutchie, a Canadian doughnut.
Tim Hortons Management
Alex Behring (Chairman of Restaurant Brands International)
Alexandre Behring da Costa is a Brazil-based business magnate. He was born in 1967. Alex is the Restaurant Brands International Executive Chairman, supervising collaborator and co-founder of 3G Capital an Anheuser-Busch InBev director, and also the Chairman of Kraft Heinz.
Behring has a BS degree from the Pontifical Catholic University of Rio de Janeiro (PUC/RJ) in Electrical Engineering and achieved a Master of Business Administration degree in 1995 from Harvard Business School. Alex was a Baker Scholar at HBS.
In 2004, Alex played an instrumental role in co-founding the worldwide venture capital company 3G Capital and he has stayed as the supervising collaborator. The company has administrative centers in Rio de Janeiro and New York City. Behring currently serves as the Chairman of Restaurant Brands International, the Canada-based controlling organization of Burger King, the US-based snack restaurant chain, and Tim Hortons, the Canada-based restaurant chain and café.
José Cil (CEO of Restaurant Brands International)
José Cil serves as the Chief Executive Officer of Restaurant Brands International. He got appointed for the same position in 2019 January. Earlier, he functioned as the President of Burger King since 2014 December. José acted as the EVP and President of Africa, the Middle East, and Europe for Burger King Worldwide and also its forerunner from 2010 November till 2014 December. Before this position, José served as Regional General Manager and Vice President for Wal-Mart Stores, Incorporated from 2010 February till 2010 November in Florida. From 2008 September to 2010 January, José functioned as the VP of the business activities of Burger King Corporation. From 2005 September to 2008 September, Cil acted as Division Vice President, Northwest Europe, and Mediterranean Segments, EMEA of a subordinate company of Burger King Corporation.
Axel Schwan (President of Tim Hortons, US, Canada, and Latin America)
Mr. Axel Schwan got the appointment of the President of Tim Hortons Canada and United States in 2019 October once he served as the Global Chief Marketing Officer for TH from 2017 October.
Initially, Axel became a part of Restaurant Brands International as the Marketing Director of Switzerland, Austria, and Germany in 2011. He was subsequently nominated as the Marketing and Communications Vice President, Europe, the Middle East, and Africa region for Burger King prior to progressing to the position of Global Chief Marketing Officer for the trademark in 2014 January.
Before becoming associated with Restaurant Brands International, Axel headed the Schwan household café trade, together with his sister. He has been actively involved in different sales and marketing positions with Danone and Unilever in Germany.
What are the Controversies Related to Tim Hortons?
1) App Confidentiality Infringement
The federal privacy commissioner, on 1st June 2022, with administrators in British Columbia, Quebec, and Alberta, declared the outcomes of a probe carried out by them that Tim Hortons infringed confidentiality regulations by monitoring individuals utilizing its application, collecting their position info 100s of times daily – even at a time the application was not operational.
2) 2020 Leave of Absence at the Time of the COVID-19 Pandemic
In 2020 March, Tim Hortons was subject to censure since it did not provide sick-leave allowances to workers at the time of the Covid-19 epidemic in Canada.
3) Plastics Contaminant
Tim Hortons has been labeled as one of the largest 5 plastic contaminants successively in 2018 and 2019 in Canada. In 2019, the company represented approximately 11% of trademarked plastic refuse gathered by Greenpeace Canada from seashores and streams.
4) Class Action Lawsuits
Great White North Franchisee Association (GWNFA) has lodged class action lawsuits versus RBI due to inappropriate management of the minimum wage raise, overblown central office rating, as well as mishandling of their publicity finances.
However, as a whole, Tim Hortons has been substantially successful with its marketing tactics. Canadian Business journal nominated Tim Hortons as the most effectively administered trade name in the country in 2004 and 2005.
Philanthropy
The company funds various community outreach programs and all proceeds of its fundraising campaigns are contributed to the Tim Horton Children’s Foundation. The foundation is functional both in Canada and the United States.
Restaurant Brands International Stock Performance
The common stocks of Restaurant Brands International are traded on the New York Stock Exchange and the Toronto Stock Exchange (TSX) with the ticker symbol QSR.
On June 6, 2022, Restaurant Brands International (NYSE: QSR) ended trading at US $52.11 at 4:00 pm Eastern Daylight Time (EDT).
Disclaimer: This case study has not focused on investment awareness. Instead, it has a particular goal associated with growing knowledge. Knowledge is power and the author believes it from the bottom of his heart. However, one can gain investment awareness through proper consultation from the right advisors. Therefore, readers must always remember that there are many market risks involved in investment. An all-inclusive discussion with an investment consultant might save you from being vulnerable to these risks. Any hasty decision might hamper your chances for a profitable investment. Also, you should stay away from debts that might result from an unplanned investment spree. Be prudent concerning your finances and it would help you stay stable in the long run. Reading one or two company profiles is not enough, and is not a good idea as well.
