Marketing happens to be one of the more challenging aspects of business commencement. At times, regardless of their effort, the business owners cannot achieve the kind of results they want. For this, they run some ads, but that does not seem to bring in ideal results in terms of the sales, clients, or the customers they desire. Thus, there is a need for a marketing strategy, and there are certain practices you need to incorporate when drafting them. In reality, advertising and marketing are not the same. So, you need to understand that simply placing a few ads will not yield the sales, which a small business requires to achieve success. Marketing is not an event but rather a process. It involves planning some objectives for your business's marketing and then implementing these strategies to achieve results. However, that does not that marketing has to be a draining or complex procedure. But, it means that you ought to know what you wish to achieve, and how to achieve the same,' adds Rebecca, an educator offering assignment help Perth services. Here, in this article, we will discuss some marketing strategies to boost your sales and increase overall customers. Use The Power Of Social Media In the age of social media, you and your business cannot ignore it. Also, to be hugely successful, you need to get your business on social media. Why? Because that is truly where the magic is happening. Some businesses are built solely on social media and with social media. For quite many of you, it may be daunting and intimidating at first. However, as you build the routine, you will see how posting on social media only gets easier with time. If you have adequate funds, you can hire a professional social media manager to do it all for you. However, if money is a problem, you can still do it all by yourself. 'To be successful on social media, you need to be authentic. You can use the platform to speak about your products. Besides, you can post about literally anything that you feel is useful and relevant and can help your audience learn about your brand, you, and the industry you operate in,' advises Janice, one of the best online math tutors. In addition to what Janice just stated, you can even use platforms, such as Instagram, Twitter, or Snapchat, to some successful businesses or communicate with potential customers who you're your services or products. Always remember social media is one of the most powerful mediums to market your business and brand. Google Adwords There are over 40,000 search queries entered on Google every second. Honestly speaking, there is no other form of advertising that you can get your business in the forefront of so many people. This is why many even refer to Google Adwords as the Godfather of online marketing channels. This has been around for a while now and is hugely competitive. More so, Google Adwords will not come cheap. So, if you know what you are doing, it can work phenomenally well for you. 'Even though Google AdWords is one paid marketing platform, its objective is to give the users relevant results. Hence, if you make the most of on-page SEO, it won't be as expensive as you may think of it to be,' points out Sarah, an educator offering java homework help services. Google will provide a quality score for every ad. The score is decided based on the factors such as Click Through Rate, the landing page to which the ad sends traffic, and the relevance to the customer's query. This quality score factors in the bid rate that you require to have your ad displayed. So, if the score is high, the bid cost is low. More so, since Adwords is a paid marketing channel, it can produce immediate results. You can scale it as far as your budget permits. Personalize the Experience Another one of the best ways to boost sales and get more customers is personalization. Studies suggest that with website personalization, marketers can make as much as twenty percent more. The shopping experience can be personalized in a number of ways. You can suggest your customers’ products according to their browsing experience by sending them reminder emails with their name, retargeting, or by welcoming them to your website (Hello, Welcome Back Robin!), when a customer logs into your website. Alternatively, you can even provide the customer recommended sizes according to the height or weight to ensure that they pick products with the best fit. However, personalization is not curtailed to customers seeing their name on top of the email. Instead, it involves providing the customers with relevant content. In short, personalization is short for convenience to your customers. You must take steps that make them interested in what you offer. Overall, with the right personalization techniques, you can amplify the chances of customers making a purchase. Lastly, in marketing, personalization is a way forward and helps create better relations with your potential and existing customers. These are three basic yet essential marketing tips that you need to follow to achieve great results. Have more to add? Let us know in the comment box below. Further Reading \t Google Adwords Campaign-Successful Digital Marketing \t How to Build a Social Media Platform: A General Guide \t What Should Be The Average Click Through Rate For Display Ads?