Insurance lead-generating ideas are simple to implement and may be tailored to your brand and taste.
Consider techniques to produce insurance leads naturally before you go out and spend a lot of money on advertising. If you can naturally pique people’s interest, you’re more likely to get high-quality leads since they’re coming to you with a desire to purchase a plan and an interest in your insurance firm.
Instead, you may utilize various free and low-cost lead generation strategies to raise brand recognition and persuade prospects to contact you.
In this guide on getting insurance leads, we’ll go through the top five secrets to get people interested in your company, including:
- Referrals
- Reviews
- Marketing with content
- Networking
- Pitching in the cold
The following are some of the finest techniques to get insurance leads organically:
1. Inquire about referrals
One of the finest secrets to getting leads for those with strong current customer bases but seeking to expand is to ask for references. Inquire of existing customers, particularly those with whom you have a good connection, whether they know of anybody who could want your services.
Depending on the situation and your preferences, these inquiries might be casual or formal. Also, learning more about insurance referrals from Nectar’s marketplace can be an effective and easy way to generate more insurance leads.
If you’re talking to a customer about another company owner they know, for example, you may ask them to suggest your product. Alternatively, you might send a more templated referral request, like the one included in your onboarding materials. You may also approach friends, relatives, previous coworkers, and anyone in your network for references in addition to current customers. If you find a buddy on LinkedIn conversing with someone who would be a potential lead for your insurance company, ask that friend to introduce you.
2. Request feedback
Asking for reviews, like requesting recommendations, might help you produce insurance leads. As you accumulate a list of favorable reviews on sites like Yelp or Google My Business, fresh prospects may see them and decide to contact you. This isn’t the quickest way to get leads, but it may pay off in the long run.
You may ask for reviews in a conversational manner, similar to how you ask for referrals. Also, you can put a “Leave a Review” link in your email signature, on your home page, or elsewhere. To get more reviews and, eventually, more insurance leads, you may want to combine tactics.
3. Content marketing may help you generate inbound leads
Getting recommendations and ratings from your network isn’t the only approach to getting insurance leads. You have the option of having leads come to you. How? Using content marketing as a tool.
Rather than just selling your services, content marketing entails delivering information that offers value to your audience. You might, for example, write a blog on entrepreneurship to assist company owners with their operations. They learn about your brand when they connect with your material and may contact you for business insurance.
4. Lead Generation Network
Networking may also be a great way to get organic leads. You don’t have to be too strict about it, however. Networking may take place in a variety of settings. There are several possibilities to obtain new leads, whether you’re networking with business experts at a conference, conversing with the person next to you on a plane, or attending a Meetup event.
Don’t force yourself to buy anything you don’t need. Be pleasant and see where the discussion takes you. You may tell them a little about your insurance company and exchange business cards if it seems right, or you could continue to grow the connection online by engaging on social media.
Some organic lead-generating strategies, such as asking for references, might be restrictive when you’re just starting as an insurance agent. However, before you look into strategies to acquire paid insurance leads, think about a few other options, such as the following:
5. Using a Cold Pitch to Generate Leads
Cold pitching may have a poor reputation, but when done correctly, it may be an effective lead generation strategy for new insurance agents (or any agent for that matter). It’s important to avoid seeming like a robotic salesperson. If you find prospects to sell insurance, such as those you get by searching by job title on LinkedIn, reach out to them in a friendly, non-sales manner.
You may use a templated method as a starting point but strive to customize it after that. Instead of cold emailing a prospect with a laundry list of services, send a letter that has some familiarity to it, such as mentioning a recent blog post they made, a social media post they posted, or business news, for example.
They’re unlikely to transition from stranger to customer in one step. Therefore, the objective should be to keep the connection. You may ask if you can give them a blog post you authored that you think they’d be interested in, or if you believe they’d be interested, you could attempt to arrange a quick meeting.
Conclusion
All of your efforts to produce insurance leads are only worthwhile if you can convert them into clients. It’s critical to have a sales and marketing strategy in place to move prospects through the funnel, whether you utilize organic or sponsored lead-generating tactics. You want to be able to persuade them to buy from you after you’ve raised their awareness and interest in your business.
