The Problem
Picture a scenario where you’re simultaneously running a lot of ads. Part of the visitors come from Facebook, another part from Google Ads, and the remaining ones from either affiliates or other sources. You would then like to have all your statistics on a temporary basis, easily compare and share results, and instantly know where to allocate more of your budget—or where to stop and modify your tactic. But what usually happens is:
- You are constantly going back and forth between different dashboards.
- You are manually cross-referencing numbers in spreadsheets.
- You are making comprehensive reports by hand.
Getting a clear view of all your activities is a daunting task when the data comes from various sources and in assorted formats. Some sources provide only very concise numbers, while others go so deep into details that you are left trying to figure them out. The bottom line is you are spending an inordinate amount of time on data collection and analysis—time which, in turn, could be spent on campaign optimization.
A Real-Life Illustration
I have just heard of an arbitrageur who took eight hours to gather the statistics from two campaigns. He individually processed all his data in Google Docs. Unfortunately, this delayed reaction made him miss a significant change in conversion rates, and he lost the opportunity to quickly adjust his ad settings for better performance.
Why This Is Bad for Your Business?
Loss of Competitive Advantage
While you are busy searching for numbers and performing calculations, your competitors are already changing their campaigns and offering more attractive deals.
Delay in Decision-Making
If you are viewing the results only after a considerable delay, it is likely that precious dollars are already wasted.
Higher Risks
It is very difficult to identify problematic traffic sources or detect possible fraud if you do not have accurate and timely analytics.
The Hyperone Solution
The story of the Hyperone solution begins with a universal command and control system that does the unthinkable by unifying all major analytics at one spot, regardless of the number of traffic sources you are handling. Hyperone, instead of letting you waste time manually gathering data from various Excel spreadsheets or switching between different ad platforms, provides:
Real-Time Overview of Results
The dashboard will show you the rates of conversion going on with each channel and the best-performing verticals, all at the same time.
An Intuitive Interface
You would no longer have to go through a lot of filters to get the right number. From the very beginning, Hyperone is made to help you with your time and effort.
Automated Processes
Making traffic routing, connecting with your CRM, or integrating with affiliate networks can now be done with incredible ease. Hyperone takes up the manual workload and lets you concentrate on what is essential.
How Hyperone Helps You Achieve Better Results?
Make Timely Decisions
With immediate traffic and conversion rate visibility at your disposal, you are in a position to quickly disable offers that are not performing well or to move your marketing budget to more profitable channels.
Reduce Risks
Timely, accurate analytics act like a lighthouse guiding you throughout, warning you of problems before they get bigger.
Save Valuable Resources
You can easily redirect the hours spent on data cleansing and analysis to strategizing and growing your business.
Conclusion
If you have had enough of shuffling piles of spreadsheets time and again and a data system that would take care of analysis and consolidation for you at once and in one easy-to-use place, Hyperone is the very solution for you. With its merged interface, you will constantly have a transparent view of the performance of your campaigns and an instant reaction to any shifts that might occur in your area.
Time is your most valuable asset—invest it in real, strategic growth while letting Hyperone handle the everyday data crunching.
